UMA publications
BEST OF OOH
2019 Best PracticesBest of OOH offers an environment of most inspiring cases in outdoor media. To make this happen, all outdoor professionals post their best cases of the past months on an evaluation platform.
UMA’s View on Viewability
2018 ViewabilityThe UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.
Evolution of the Media Cost 2018
2018 BenchmarksEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period