UMA publications
Benchmark Digital Media Investments TY 2020
2021 BenchmarksUMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
Benchmark Digital Media Investments HY 2021
2021 BenchmarksUMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium for 2021. Period: January - June 2021
Agency Pitch Charter UBA ACC UMA
2020 Best PracticesCharterfor Agency Pitches : recommandations for a transparent, responsible and fair procedure.
UMA Updated Media Buying Template
2020 Info UMAThe UMA Commission business worked out a new template for the 'financial breakdown' of Media Billings. The Excel file you can download is ready for use.
Benchmark Digital Media Investments 2019
2020 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium for 2019, reporting the share of the channels SEA, Display, Social Media, Video & 'other digital'.
BEST OF OOH
2020 Best PracticesThe Best Of OOH magazine reveals the most inspiring campaigns on Out Of Home Media in Belgium during the last months. The AMMA 2020 awarded several remarkable OOH campaigns.