UMA Benchmark OOH Media Investments Jan-Jun 2023/2022
Benchmarks
UMA, in collaboration with the member agencies specialized in OOH Media, dressed the Report of the evolution of the investments in OOH media in Belgium during the first semester of 2023.
This report is based on the total investments in all OOH media, without technical costs, fees and taxes. This semestrial Benchmark reveals also the evolution of the market share of DOOH (Digital Out Of Home formats) and within this growing segment, the progression of ‘Programmatic DOOH’.
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