Press publications

Press Release : UMA Benchmark Media Investments HY 2023

2024 Benchmarks

UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2023

MM Interview Hugues Rey, Chairman UMA

2024 Info UMA

Hugues Rey (Havas Media) reiterates his advocacy for more intense collaboration as an absolute basic requirement to face the multiple crisis we are currently facing that presents diverse, complex chal

Press Release: UMA & UBA Benchmark Media Investments TY 2021

2022 Benchmarks

UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2021

Press Release: The path to strong communication passes through good collaboration & knowledge sharing

2022 Info UMA

In his vision statement, UMA president Hugues Rey made it clear that inspiration based on Best Practices and knowledge sharing are the best ways to move forward together towards common goals.

Press Release : UMA Benchmark Digital Media Investments HY 2021

2021 Benchmarks

UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2021

Benchmark Digital Media Investments Y 2020

2021 Benchmarks

UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020