The UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.

UMA Ranking 2023: the total turnover of the UMA members grows by 1,7%.
Mindshare takes over the top position in the UMA Ranking of Agencies.

UMA & UBA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - December 2023

9 Media Agencies member of UMA participated in the UMA Survey concerning the costs of media pitches in 2023

The visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?

For the first time in the Belgian Media Market, UMA in collaboration with the member agencies specialized in OOH Media, calculated the total media investments in OOH Media.