For the first time in the Belgian Media Market, UMA in collaboration with the member agencies specialized in OOH Media, calculated the total media investments in OOH Media.

UMA Ranking 2022: the total turnover of the UMA members remains (+1%) above €1,2 billion.

UMA & UBA Benchmark Media Investments: In 2022, Digital channels account for 35.1% of advertising expenditure in Belgium. 22% of the Digital investments went to international players.

The agencies specialized in OOH Media dressed the Report of the evolution of the investments in OOH media in Belgium during the first semester 2023.

The visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?

UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2023