Out of Home (OOH) media investments across Belgium and Luxembourg achieved strong double-digit growth in the first half of 2026, rising by +13% compared to H1 2025.

Key Facts : Local media players captured 76.4% of the total Belgian ad spend in H1 2026.
Digital channels now account for 40.2% of the total media market.

The undisputed authority on marketing effectiveness and measured R.O.I. is coming to our next event. Here are some key takeaways from his books that show why you cannot afford to miss this session.

The UMA Commission Expertise published a full report with the main conclusions regarding the evolutions of media spendings from 2019-2026

The AMMA 2026 nominated dossiers in 6 categories were presented briefly on stage at the UMA Get Together Best Media Campaigns

This edition of the benchmark (full year 2025) is marked by a fundamental change of perimeter that now covers the total Belgian market. (UMA + UBA + Direct Investments Local Saleshouses)