The AMMA 2026 nominated dossiers in 6 categories were presented briefly on stage at the UMA Get Together Best Media Campaigns

This edition of the benchmark (full year 2025) is marked by a fundamental change of perimeter that now covers the total Belgian market. (UMA + UBA + Direct Investments Local Saleshouses)

UMA Ranking 2025: the total turnover of the UMA members is stable (-0,5%) and stays above 1.3 billion euros. WPP Media remains leader in the ranking of groups (UMA members).

UMA compiles every semester the Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.

As an industry, we must further embed our strengths in the local media ecosystem. By regularly bringing together local players.

Out-of-home media investments in Belgium and Luxembourg recorded a +5% growth in the first half of 2025 compared to the same period in 2024.