UMA Ranking 2025: the total turnover of the UMA members is stable (-0,5%) and stays above 1.3 billion euros. WPP Media remains leader in the ranking of groups (UMA members).

UMA compiles every semester the Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.

As an industry, we must further embed our strengths in the local media ecosystem. By regularly bringing together local players.

Out-of-home media investments in Belgium and Luxembourg recorded a +5% growth in the first half of 2025 compared to the same period in 2024.

UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2025

The central message of the UMA Get Together was clear: focus, consistency and evidence-based strategies will drive the future of media and marketing.