UMA & UBA Benchmark Media Investments: In 2022, Digital channels account for 35.1% of advertising expenditure in Belgium. 22% of the Digital investments went to international players.

For the first time in the Belgian Media Market, UMA in collaboration with the member agencies specialized in OOH Media, calculated the total media investments in OOH Media.

UMA Ranking 2022: the total turnover of the UMA members remains (+1%) above €1,2 billion.

UMA Get Together #tousensemble ; In this magazine we explain our engagement for a more sustainable marketing sector. Together with ACC & UBA, UMA publishes the Guide to D&I, the CommToZero platform.

Diversity is a priority which impacts not only internal inclusion, but also external representation. Inclusive workplaces inspire diversity of thinking, which drives creativity & innovation.

The visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?