UMA Ranking 20202021 Info UMA
UMA publishes the report of the annus horribilis 2020: the total turnover drops by 11.2%. Mindshare (+9%) takes over the leading position in the UMA Ranking from Space.
UMA FORECAST OF SPENDINGS 20212021 Market Research
Bernard Cools, chairman of the UMA Commission Expertise, presents an overview of predictions of Ad spendings in 2021 of UMA members, and WARC figures. The Document is an article by Mediaspecs
POSITION PAPER ON THE NEED FOR ANALYTIC COOKIES2021 Best Practices
UMA, ACC, BAM, UBA and other trade unions collectively present their concerns about the way in which prior explicit consent has to be asked for the placing of Analytic Cookies in digital environments.
Benchmark Digital Media Investments Y 20202021 Benchmarks
UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
Benchmark Digital Media Investments HY 20212021 Benchmarks
UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium for 2021. Period: January - June 2021
BEST OF OOH2020 Best Practices
The Best Of OOH magazine reveals the most inspiring campaigns on Out Of Home Media in Belgium during the last months. The AMMA 2020 awarded several remarkable OOH campaigns.