Commission Expertise
UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
Publications
UMA Benchmark Media Investments HY 2023
2023 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2023
UMA Get together Media Date: The importance of a strong local media ecosystem
2023 Info UMAThe visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?
UMA Benchmark OOH Media Investments Jan-Jun 2023/2022
2023 BenchmarksThe agencies specialized in OOH Media dressed the Report of the evolution of the investments in OOH media in Belgium during the first semester 2023.
UMA/UBA Benchmark Media Investments TY 2022
2023 BenchmarksUMA & UBA Benchmark Media Investments: In 2022, Digital channels account for 35.1% of advertising expenditure in Belgium. 22% of the Digital investments went to international players.
UMA Ranking 2022
2023 Info UMAUMA Ranking 2022: the total turnover of the UMA members remains (+1%) above €1,2 billion.
UMA Benchmark OOH Media Investments 2022
2023 BenchmarksFor the first time in the Belgian Media Market, UMA in collaboration with the member agencies specialized in OOH Media, calculated the total media investments in OOH Media.