Commission Expertise
UMA & UBA calculated the shares of the different mediatypes in Belgium and the proportions of the investments in local media vs intenational platforms (TY 2024)
Publications
Extra Report : 7 Years of UMA/UBA Benchmark Media Investments (2019-2025)
2026 BenchmarksThe UMA Commission Expertise published a full report with the main conclusions regarding the evolutions of media spendings from 2019-2026
UMA / UBA Benchmark Media Investments 2025 : 79% of Advertising Spend goes to local Media
2026 BenchmarksThis edition of the benchmark (full year 2025) is marked by a fundamental change of perimeter that now covers the total Belgian market. (UMA + UBA + Direct Investments Local Saleshouses)
UMA Ranking 2025
2026 Info UMAUMA Ranking 2025: the total turnover of the UMA members is stable (-0,5%) and stays above 1.3 billion euros. WPP Media remains leader in the ranking of groups (UMA members).
UMA Benchmark OOH Investments ; H1 2025
2025 BenchmarksOut-of-home media investments in Belgium and Luxembourg recorded a +5% growth in the first half of 2025 compared to the same period in 2024.
UMA Benchmark Media Investments & Digital Channels per Sector ; 1st Semester 2025
2025 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2025
Pitch Guidelines UBA ACC UMA
2025 Best PracticesPitch Guidelines to reduce inefficiencies, elevate professionalism and foster more sustainable client-Guidelines for Agency Pitches. Recommandations for a transparent, responsible and fair procedure.