Chairman
Bernard Cools
Space
Commission Expertise
Participants
Bernard Cools
(Space)
Remi Boel
(Omnicom Media Group)
Karin Ysebrant
(Publicis Media)
David Lecouvet
(Mediabrands)
Leen Schramme
(GroupM)
Vanessa Sanctorum
(Havas Media)
Publication
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Every Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
Commission Expertise - Taskforce HUMAN RESOURCES
Participants
Véronique Debeer
(Mediabrands)
Angela Tache
(Havas Media)
Sascha Vanderborcht
(Publicis Media)
Publication
Chairwoman
Véronique Debeer
Mediabrands
Publications
The evolution of the cost of advertising space
2018 BenchmarksEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
UMA’s View on Viewability
2018 ViewabilityThe UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.
Agency Pitch Charter UBA ACC UMA
2019 Info UMACharterfor Agency Pitches : recommandations for a transparent, responsible and fair procedure