Expertise - United Media Agencies

Chairman Bernard Cools Space

Participants

Bernard Cools (Space)

Remi Boel (Omnicom Media Group)

David Lecouvet (Mediabrands)

Leen Schramme (GroupM)

Publication

UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020

UMA – UBA Benchmark Media Investments 2023

2024 Benchmarks

UMA & UBA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - December 2023

UMA Ranking 2023

2024 Info UMA

UMA Ranking 2023: the total turnover of the UMA members grows by 1,7%.
Mindshare takes over the top position in the UMA Ranking of Agencies.

UMA Benchmark OOH Media Investments 2023

2024 Benchmarks

The UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.

UMA Benchmark Media Investments HY 2023

2023 Benchmarks

UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2023

UMA Get together Media Date: The importance of a strong local media ecosystem

2023 Info UMA

The visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?

UMA Benchmark OOH Media Investments Jan-Jun 2023/2022