Commission Talent & Education
The UMA Webinar, looking back to the best of media campaigns of 2020. Have a look at the platform umaget2gether.be to discover the best practices & AMMA nominees in 6 categories
Publications
UMA Benchmark OOH Investments ; H1 2026
2026 BenchmarksOut of Home (OOH) media investments across Belgium and Luxembourg achieved strong double-digit growth in the first half of 2026, rising by +13% compared to H1 2025.
UMA benchmark Media Investments 1st Semester 2026: Local Media capture over 76% of Net Ad Spend as Digital Reaches 40.2%
2026 BenchmarksKey Facts : Local media players captured 76.4% of the total Belgian ad spend in H1 2026.
Digital channels now account for 40.2% of the total media market.
Extra Report : 7 Years of UMA/UBA Benchmark Media Investments (2019-2025)
2026 BenchmarksThe UMA Commission Expertise published a full report with the main conclusions regarding the evolutions of media spendings from 2019-2026
UMA / UBA Benchmark Media Investments 2025 : 79% of Advertising Spend goes to local Media
2026 BenchmarksThis edition of the benchmark (full year 2025) is marked by a fundamental change of perimeter that now covers the total Belgian market. (UMA + UBA + Direct Investments Local Saleshouses)
UMA Ranking 2025
2026 Info UMAUMA Ranking 2025: the total turnover of the UMA members is stable (-0,5%) and stays above 1.3 billion euros. WPP Media remains leader in the ranking of groups (UMA members).
UMA Benchmark OOH Investments ; H1 2025
2025 BenchmarksOut-of-home media investments in Belgium and Luxembourg recorded a +5% growth in the first half of 2025 compared to the same period in 2024.