The UMA Commission business worked out a new template for the 'financial breakdown' of Media Billings. The Excel file you can download is ready for use.
UMA Ranking 20232024 Info UMA
UMA Ranking 2023: the total turnover of the UMA members grows by 1,7%.
Mindshare takes over the top position in the UMA Ranking of Agencies.
UMA Benchmark OOH Media Investments 20232024 Benchmarks
The UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.
UMA Benchmark Media Investments HY 20232023 Benchmarks
UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2023
UMA Get together Media Date: The importance of a strong local media ecosystem2023 Info UMA
The visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?
UMA Benchmark OOH Media Investments Jan-Jun 2023/20222023 Benchmarks
The agencies specialized in OOH Media dressed the Report of the evolution of the investments in OOH media in Belgium during the first semester 2023.
UMA/UBA Benchmark Media Investments TY 20222023 Benchmarks
UMA & UBA Benchmark Media Investments: In 2022, Digital channels account for 35.1% of advertising expenditure in Belgium. 22% of the Digital investments went to international players.