Chairwoman Sylvie Irzy Mediabrand

Commission Business

Participants
Sylvie Irzy (Mediabrand)
Christine Brone (Omnicom Media Group)
Karine Ysebrant (Zenith)
Mathias Beke (Havas)
Jean-Michel Depasse (Group M)
Philippe Cavadini (Dentsu Aegis Network)
Jos Van Campenhout (Outsight)
François Chaudoir (Space)
Publication

The Commission will soon publish a document that identifies the most efficient approaches and most respectful process to conduct a media pitch with concrete recommendations and do’s & don'ts.

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Commission Business - Taskforce Digital

The commission Business created a dedicated taskforce with digital experts.
Participants
Jean Michel Depasse (Group M)
Stéphanie Radochitzky (Mediabrands)
Karel Goethals (Mediabrands)
Olivier Wérion (Havas)
Wouter Vandenameele (Omnicom Media Group)
Fabien Bruyneel (Zigt)
Chloé Pierard (Zenith)
Publication

The UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.

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Project leader Jean Michel Depasse Group M