Business - United Media Agencies

Chairman François Chaudoir Space

Participants

Nathalie Lhoir (Mediabrands)

Sascha Vanderborght (Publicis Groupe)

Laurent Massart (Dentsu)

Jos Van Campenhout (Billups)

Publication

The UMA Commission business worked out a new template for the 'financial breakdown' of Media Billings. The Excel file you can download is ready for use.

UMA Benchmark Media Investments 1st Semester 2024

2025 Benchmarks

UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024

UMA Benchmark OOH Media Investments 2024 : A third consecutive Year of double-digit Growth

2025 Benchmarks

The UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.

UMA Survey Costs of Media Pitches 2024 : the challenges remain

2025 Info UMA

For the second consecutive year, the United Media Agencies (UMA) has conducted a study on the total time spent by media agency teams on media pitches.

UMA Ranking 2024

2025 Info UMA

UMA Ranking 2024: the total turnover of the UMA members grows by 4 %. and exceeds 1.3 billion euros for the first time.

UMA Get Together 27/08 The path to strong communication

2024 Info UMA

The visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?

UMA – Survey Costs of Media Pitches 2023

2024 Benchmarks

9 Media Agencies member of UMA participated in the UMA Survey concerning the costs of media pitches in 2023

Commission Business