Commission Business
The UMA Commission business worked out a new template for the 'financial breakdown' of Media Billings. The Excel file you can download is ready for use.
Publications
UMA – UBA Benchmark Media Investments 2023
2024 BenchmarksUMA & UBA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - December 2023
UMA Ranking 2023
2024 Info UMAUMA Ranking 2023: the total turnover of the UMA members grows by 1,7%.
Mindshare takes over the top position in the UMA Ranking of Agencies.
UMA Benchmark OOH Media Investments 2023
2024 BenchmarksThe UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.
UMA Benchmark Media Investments HY 2023
2023 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2023
UMA Get together Media Date: The importance of a strong local media ecosystem
2023 Info UMAThe visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?
UMA Benchmark OOH Media Investments Jan-Jun 2023/2022
2023 BenchmarksThe agencies specialized in OOH Media dressed the Report of the evolution of the investments in OOH media in Belgium during the first semester 2023.