The UMA Commission business worked out a new template for the 'financial breakdown' of Media Billings. The Excel file you can download is ready for use.
Commission Business - Taskforce DigitalThe commission Business created a dedicated taskforce with digital experts.
UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
UMA/UBA Benchmark Media Investments TY 20222023 Benchmarks
UMA & UBA Benchmark Media Investments: In 2022, Digital channels account for 35.1% of advertising expenditure in Belgium. 22% of the Digital investments went to international players.
UMA Ranking 20222023 Info UMA
UMA Ranking 2022: the total turnover of the UMA members remains (+1%) above €1,2 billion.
UMA Benchmark OOH Media Investments 20222023 Benchmarks
For the first time in the Belgian Media Market, UMA in collaboration with the member agencies specialized in OOH Media, calculated the total media investments in OOH Media.
UMA Benchmark Media Investments HY 20222022 Benchmarks
UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June
UMA Get together 25/08/222022 Best Practices
Best practices in communicatie: UMA en UBA werken samen
3 speakers : Wiemer Snijders , Karen Nelson Field & Mark Ritson
You can download the presentations
UMA/UBA Benchmark Media Investments TY 20212022 Benchmarks
UMA & UBA publish together a complete Report on the Media Investments in the Belgian market in 2021, including the Share of Digital, the Share of the ‘direct’ Investments and offline Media.