Chairwoman Sylvie Irzy Mediabrands

Commission Business

Participants
Sylvie Irzy (Mediabrands)
Christine Brone (Omnicom Media Group)
Karine Ysebrant (Publicis Media)
Mathias Beke (Havas)
Jean-Michel Depasse (GroupM)
Alessandro Papa (Dentsu Aegis Network)
Jos Van Campenhout (Outsight)
François Chaudoir (Space)
Publication

The Commission will soon publish a document that identifies the most efficient approaches and most respectful process to conduct a media pitch with concrete recommendations and do’s & don'ts.

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Commission Business - Taskforce Digital

The commission Business created a dedicated taskforce with digital experts.
Participants
Jean Michel Depasse (Group M)
Stéphanie Radochitzky (Mediabrands)
Karel Goethals (Mediabrands)
Olivier Wérion (Havas)
Wouter Vandenameele (Omnicom Media Group)
Fabien Bruyneel (Zigt)
Chloé Pierard (Publicis Media)
Publication

The UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.

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Project leader Jean Michel Depasse GroupM