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UMA – UBA Benchmark Media Investments 2023


UBA & UMA , together with AdSomeNoise, blue2purple, Hybrid Agency, Ogilvy Social.Lab & Pivott, calculated the SOV of ‘Digital’ in the total Media Investments in Belgium. Period: January – December 2023

This report contains analyses of the market shares of the channels Display, Video, SEA, Social & Other Digital and the shares from the media segments tv, radio, ooh, press, cinema & direct mail.