UMA publications
Benchmark Digital Media Investments 2019
2020 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium for 2019, reporting the share of the channels SEA, Display, Social Media, Video & 'other digital'.
BEST OF OOH
2020 Best PracticesThe Best Of OOH magazine reveals the most inspiring campaigns on Out Of Home Media in Belgium during the last months. The AMMA 2020 awarded several remarkable OOH campaigns.
Agency Pitch Charter UBA ACC UMA
2019 Info UMACharterfor Agency Pitches : recommandations for a transparent, responsible and fair procedure
Member publications
Space newsletter
2019 Media ResearchPodcasts & Advertising : Still too little resonance in Belgium
IPG Mediabrands Whitepaper : Search
2019 BenchmarksDiscover our latest whitepaper about Search in Belgium and abroad.
IPG Mediabrands Info : Trends in Social
2019 Best PracticesSocial Media : these 5 key trends should help you to make the necessary changes to your tactics accordingly to the consumers' behaviour.
Click below to download the infographic.
Press publications
UMA Benchmark Digital Media Investments
2020 BenchmarksUMA calculated the market share of digital channels in Belgian Media Investments
UMA Ranking 2019
2019 Info UMAThe overal UMA turnover shows a slight increase (+0.79%). Wavemaker shows the largest absolute and proportional increase in turnover (+51%)
UMA Day: Future of Media Agencies is now!
2018 Info UMAVision on the Future of Media Agencies.