UMA publications
Evolution of Media Cost 2019
2019 BenchmarksEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
UMA Magazine 2019
2019 Info UMAUMA youngsters testify about their meetings about the programme of the UMA Get Together and their questions to the representatives of the Media.
Zoom on YMCE Strategy & YMCE Data Driven 2019
Agency Pitch Charter UBA ACC UMA
2019 Info UMACharterfor Agency Pitches : recommandations for a transparent, responsible and fair procedure
Member publications
IPG Mediabrands Info : Trends in Social
2019 Best PracticesSocial Media : these 5 key trends should help you to make the necessary changes to your tactics accordingly to the consumers' behaviour.
Click below to download the infographic.
IPG Mediabrands Whitepaper SxSW
2019 Best PracticesSxSW : Truth to Power, Power to Purpose
We’ve found the answers to some questions, and part with a gazillion new questions spinning in our heads.
IPG Mediabrands Survey
2019 Market ResearchThis study provides a wealth of useful information for marketers from all sectors, because whether directly or indirectly, distribution and e-commerce affect them all.
Press publications
Charter Agency Selection by UBA, ACC & UMA
2019 UncategorizedPress release by UBA, ACC and UMA
UMA Ranking 2018
2019 Info UMAThe total yearly turnover of the UMA members remains stable : -0,96%
UMA agencies represent together 864 FTE jobs (+4% vs 2017)
UMA Day: Future of Media Agencies is now!
2018 Info UMAVision on the Future of Media Agencies.