UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024

The Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.

We have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.

In 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.

Podcasts & Advertising : Still too little resonance in Belgium

Social Media : these 5 key trends should help you to make the necessary changes to your tactics accordingly to the consumers' behaviour.
Click below to download the infographic.

SxSW : Truth to Power, Power to Purpose
We’ve found the answers to some questions, and part with a gazillion new questions spinning in our heads.