Commission Marketing & Communication
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Samen een sterk lokaal ecosysteem creëren. Dat was dit jaar het thema van de UMA Get Together Media Date en de leiddraad van de werking van de UMA, samen met de andere vakverenigingen ACC en UBA.
Publications
UMA Benchmark OOH Investments ; H1 2026
2026 BenchmarksOut of Home (OOH) media investments across Belgium and Luxembourg achieved strong double-digit growth in the first half of 2026, rising by +13% compared to H1 2025.
UMA benchmark Media Investments 1st Semester 2026: Local Media capture over 76% of Net Ad Spend as Digital Reaches 40.2%
2026 BenchmarksKey Facts : Local media players captured 76.4% of the total Belgian ad spend in H1 2026.
Digital channels now account for 40.2% of the total media market.
Extra Report : 7 Years of UMA/UBA Benchmark Media Investments (2019-2025)
2026 BenchmarksThe UMA Commission Expertise published a full report with the main conclusions regarding the evolutions of media spendings from 2019-2026
UMA / UBA Benchmark Media Investments 2025 : 79% of Advertising Spend goes to local Media
2026 BenchmarksThis edition of the benchmark (full year 2025) is marked by a fundamental change of perimeter that now covers the total Belgian market. (UMA + UBA + Direct Investments Local Saleshouses)
UMA Ranking 2025
2026 Info UMAUMA Ranking 2025: the total turnover of the UMA members is stable (-0,5%) and stays above 1.3 billion euros. WPP Media remains leader in the ranking of groups (UMA members).
UMA Benchmark OOH Investments ; H1 2025
2025 BenchmarksOut-of-home media investments in Belgium and Luxembourg recorded a +5% growth in the first half of 2025 compared to the same period in 2024.