Commission Marketing & Communication
The evolution of the cost of advertising space2018 Benchmarks
Every Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
UMA’s View on Viewability2018 Viewability
The UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.
Agency Pitch Charter UBA ACC UMA2019 Info UMA
Charterfor Agency Pitches : recommandations for a transparent, responsible and fair procedure