UMA & UBA Benchmark Media Investments: In 2022, Digital channels account for 35.1% of advertising expenditure in Belgium. 22% of the Digital investments went to international players.

UMA Ranking 2022: the total turnover of the UMA members remains (+1%) above €1,2 billion.

For the first time in the Belgian Media Market, UMA in collaboration with the member agencies specialized in OOH Media, calculated the total media investments in OOH Media.

UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June

Best practices in communicatie: UMA en UBA werken samen

3 speakers : Wiemer Snijders , Karen Nelson Field & Mark Ritson
You can download the presentations

UMA & UBA publish together a complete Report on the Media Investments in the Belgian market in 2021, including the Share of Digital, the Share of the ‘direct’ Investments and offline Media.