Commission Marketing & Communication
Samen een sterk lokaal ecosysteem creëren. Dat was dit jaar het thema van de UMA Get Together Media Date en de leiddraad van de werking van de UMA, samen met de andere vakverenigingen ACC en UBA.
Publications
Pitch Guidelines UBA ACC UMA
2025 Best PracticesPitch Guidelines to reduce inefficiencies, elevate professionalism and foster more sustainable client-Guidelines for Agency Pitches. Recommandations for a transparent, responsible and fair procedure.
UMA / UBA Benchmark Media Investments 2024
2025 BenchmarksUMA & UBA calculated the shares of the different mediatypes in Belgium and the proportions of the investments in local media vs intenational platforms (TY 2024)
UMA Benchmark OOH Media Investments 2024 : A third consecutive Year of double-digit Growth
2025 BenchmarksThe UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.
UMA Survey Costs of Media Pitches 2024 : the challenges remain
2025 Info UMAFor the second consecutive year, the United Media Agencies (UMA) has conducted a study on the total time spent by media agency teams on media pitches.
UMA Ranking 2024
2025 Info UMAUMA Ranking 2024: the total turnover of the UMA members grows by 4 %. and exceeds 1.3 billion euros for the first time.
UMA Benchmark Media Investments 1st Semester 2024
2024 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024