President
Jos Van Campenhout
Outsight
Commission Marketing & communication
Participants
Jos Van Campenhout
(Outsight)
Davy Caluwaerts
(ZENITHMEDIA)
Isabelle Indekeu
(SPACE)
Claudia Pacitti
(GROUPM)
Morgan Libert
(HAVAS)
Publication
Publications
The evolution of the cost of advertising space
2018 UncategorizedEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
UMA’s View on Viewability
2018 ViewabilityThe UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.