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BtoB Awards
22 oktThe Business To Business Awards are divided into two categories: BTOB Press and BTOBCommunication. The BTOB Press Awards are reserved for publishers of the trade press and reward the best BtoB press media. The BTOB Communication Awards honour the best Business to Business campaigns by means of advertisers, agencies and saleshouses.MM event -
UMA Day
27 novUMA embraces the future & invites members & partners on stage.UMA Event -
UBA Xmas Lunch
12 decThe UBA Xmas Lunch brings together 1400 marketing and advertising professionals, advertisers and other players from the media world during a festive lunch. The Advertiser Personality of the Year Award will be awarded.UBA event
More publications Publications
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Evolution of Media Cost 2019
2019 BenchmarksEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
The evolution of the cost of advertising space
2018 UncategorizedEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
UMA’s View on Viewability
2018 ViewabilityThe UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.
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Space Newsletter
2019 Media ResearchDe Awareness Tracker is een exclusieve studie over de de interacties tussen merkbekendheid en merkaanbeveling, mediastrategieën voor het verhogen van naambekendheid en reclameherinnering.
IPG Mediabrands Survey
2019 Market ResearchThis study provides a wealth of useful information for marketers from all sectors, because whether directly or indirectly, distribution and e-commerce affect them all.
IPG Mediabrands Whitepaper SxSW
2019 UncategorizedSxSW : Truth to Power, Power to Purpose
We’ve found the answers to some questions, and part with a gazillion new questions spinning in our heads.