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The Year Ahead 2025
27 JanDuring this live event, we take a forward-look at trends, expectations, challenges and opportunities, in together with prominent opinion leaders in our industry.CommPass event -
UBA Trends Day
20 MarSpecial Edition : UBA brings the Global Marketer Week to Belgium in collaboration with the World Federation of Advertisers (WFA). Be inspired by the latest trends in Technology, Branding, Consumer Habits, Marketing Communication and Leadership & network with 2,000 marketing and communications professionals from all over the world.UBA event -
UMA Get Together Best Media Campaigns
14 MayThe best of the Belgian media expertise of 2024 on stage! During the yearly Event UMA Get Together 'Best Media Campaigns, 5 nominated cases in 6 AMMA Categories are presented briefly to the public & the AMMA jury. The winners of the YMCE Strategy competition are awarded. + Networking drink.UMA Event
More publications Publications
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UMA Benchmark Media Investments 1st Semester 2024
2025 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024
UMA Benchmark OOH Media Investments Jan-Jun 2024/2023
2025 BenchmarksThe agencies specialized in OOH Media dressed the Report of the evolution of the investments in OOH media in Belgium during the first semester 2023.
UMA Get Together 27/08 The path to strong communication
2024 Info UMAThe visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?
View all Member publications
UMA Benchmark Media Investments 1st Semester 2024
2025 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024
Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter
2020 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.