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Matinee CIM
21 novCastles, Certainties and Surprises What is the current status of the various CIM outreach studies? What are the plans for the (near) future? During the last CommPass session of the year you can learn all about it from the chairmen of the CIM Committees.CommPass event -
UMA Get Together 2019
27 novOur young talents invite the Belgian media to a discussion on the future of our industry and the strategic decisions they will have to face in order to maintain a diversified and viable media landscape. Winners of YMCE Data Driven contest will be awarded.UMA Event -
BAM! Marketing Congres
5 decThe BAM Marketing Congress is the flagship event of the Belgian Association of Marketing. A unique event in Belgium, bringing the community together and providing inspiration from international and local keynotes around meaningful marketing, the mission of the association.BAM! event
More publications Publications
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Evolution of Media Cost 2019
2019 BenchmarksEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
The evolution of the cost of advertising space
2018 UncategorizedEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
UMA’s View on Viewability
2018 ViewabilityThe UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.
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Space Newsletter
2019 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.
IPG Mediabrands Survey
2019 Market ResearchThis study provides a wealth of useful information for marketers from all sectors, because whether directly or indirectly, distribution and e-commerce affect them all.
IPG Mediabrands Whitepaper SxSW
2019 UncategorizedSxSW : Truth to Power, Power to Purpose
We’ve found the answers to some questions, and part with a gazillion new questions spinning in our heads.