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EFFIE 2021 GALA DINNER
30 SepEFFIE AWARDS 2021: Championing and improving the practice and practitioners of Marketing EffectivenessEFFIE Belgium event -
BECOMMERCE AWARDS
13 OctAccelerating E-Commerce 2021 With the award ceremony, BeCommerce aims to make a positive contribution to the industry's self-awareness.BeCommerce event -
UMA GET TOGETHER 2021
25 NovUMA shares the visions on the future of the media market and the importance of a healthy local media ecosystem in combination with knowledge & expertise regarding data. How will we transform our industry and create value for the advertisers in the years to come?UMA Event
More publications Publications
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Press Release : UMA Benchmark Digital Media Investments HY 2021
2021 BenchmarksUMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2021
UMA Updated Media Buying Template
2020 Info UMAThe UMA Commission business worked out a new template for the 'financial breakdown' of Media Billings. The Excel file you can download is ready for use.
Benchmark Digital Media Investments Y 2020
2021 BenchmarksUMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
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Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter
2020 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.