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SONIQ 2021 THE AUDIO CELEBRATION
25 FebSecond edition of SONIQ, a compact 75' session about audio and radio. SONIQ TALKS: The status of digital radio listening in Belgium; The strength of radio for growing brands; How to use Voice in advertising. SONIQ AWARDS: The winner in "Sonic Branding"VIA event -
UBA Trends Day
18 MarThe UBA has a fantastic programme in store, but keeps you in suspense for a while before announcing the names of the speakers. The UBE Trends Day 2021 will be an other inspiring day around the new trends in our field.UBA event -
RESEARCH & INNOVATION SESSION
25 MarWhich Belgian research, innovation or development deserves a prize? Every year, the most striking media research and the most innovative developments in Belgium are submitted to the AMMA. This session gives an interesting overview.CommPass event
More publications Publications
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Benchmark Digital Media Investments Y 2020
2021 BenchmarksUMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
POSITION PAPER ON THE NEED FOR ANALYTIC COOKIES
2021 Best PracticesUMA, ACC, BAM, UBA and other trade unions collectively present their concerns about the way in which prior explicit consent has to be asked for the placing of Analytic Cookies in digital environments.
UMA FORECAST OF SPENDINGS 2021
2021 Market ResearchBernard Cools, chairman of the UMA Commission Expertise, presents an overview of predictions of Ad spendings in 2021 of UMA members, and WARC figures. The Document is an article by Mediaspecs
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Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter
2020 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.