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UMA GET TOGETHER 202125 NovUMA shares the visions on the future of the media market and the importance of a healthy local media ecosystem in combination with knowledge & expertise regarding data. How will we transform our industry and create value for the advertisers in the years to come?UMA Event
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UMA Updated Media Buying Template2020 Info UMA
The UMA Commission business worked out a new template for the 'financial breakdown' of Media Billings. The Excel file you can download is ready for use.
Benchmark Digital Media Investments Y 20202021 Benchmarks
UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
POSITION PAPER ON THE NEED FOR ANALYTIC COOKIES2021 Best Practices
UMA, ACC, BAM, UBA and other trade unions collectively present their concerns about the way in which prior explicit consent has to be asked for the placing of Analytic Cookies in digital environments.
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Global mid-Year Forecast Report2020 Benchmarks
In 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report2020 Market Research
We have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter2020 Media Research
The Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.