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EFFIE InfoClass22 AprIn search of excellence, how to grow to your next Effie level. Tips & tricks from the Effie jury & presidentEFFIE Belgium event
Rencontres de l’Océan Indien18 MayL'Union Francophone stimule les échanges au sujet de la créativité et de la position des médias locaux dans leur espace culturel. Les débats peuvent être suivis par vidéoconférence.Union Francophone event
AMMA 2021 Award Ceremony20 MayProclamation of the AMMA 2021 winners in 14 categories during a live streamed ceremony. Particpants can subscribe on on the platform AMMASTREAM.beCommPass event
More publications Publications
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Benchmark Digital Media Investments Y 20202021 Benchmarks
UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
POSITION PAPER ON THE NEED FOR ANALYTIC COOKIES2021 Best Practices
UMA, ACC, BAM, UBA and other trade unions collectively present their concerns about the way in which prior explicit consent has to be asked for the placing of Analytic Cookies in digital environments.
UMA FORECAST OF SPENDINGS 20212021 Market Research
Bernard Cools, chairman of the UMA Commission Expertise, presents an overview of predictions of Ad spendings in 2021 of UMA members, and WARC figures. The Document is an article by Mediaspecs
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Global mid-Year Forecast Report2020 Benchmarks
In 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report2020 Market Research
We have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter2020 Media Research
The Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.