View more Events
UBA Trends Day18 MarThe UBA has a fantastic programme in store, but keeps you in suspense for a while before announcing the names of the speakers. The UBE Trends Day 2021 will be an other inspiring day around the new trends in our field.UBA event
UMA Best Media Campaigns Webinar1 AprUMADay Best Media Campaigns presents the AMMA Nominees in 5 AMMA Categories and winners of the YMCE Strategy Edition 2021. Free for UMA members and AMMA Jury members.UMA Event
More publications Publications
View all UMA publications
UMA Get together 20202020 Info UMA
The UMA Magazine 2020 shares the Visions on the Future of our Industry from the Presentations and the Debates of the UMA Get Together.
Benchmark Digital Media Investments2020 Benchmarks
UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium for the first semester 2020, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'.
UMA Benchmark Digital Media Investments half year 2020Benchmarks
UMA, together with the agencies AdSomeNoise, blue2purple and Pivott, calculated the market shares of the digital channels in the Belgian Media Investments during first semester 2020.
View all Member publications
Global mid-Year Forecast Report2020 Benchmarks
In 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report2020 Market Research
We have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter2019 Media Research
The Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.