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UBA Trends Day
18 MarThe UBA has a fantastic programme in store, but keeps you in suspense for a while before announcing the names of the speakers. The UBE Trends Day 2021 will be an other inspiring day around the new trends in our field.UBA event -
UMA Best Media Campaigns Webinar
1 AprUMADay Best Media Campaigns presents the AMMA Nominees in 5 AMMA Categories and winners of the YMCE Strategy Edition 2021. Free for UMA members and AMMA Jury members.UMA Event
More publications Publications
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UMA Get together 2020
2020 Info UMAThe UMA Magazine 2020 shares the Visions on the Future of our Industry from the Presentations and the Debates of the UMA Get Together.
Benchmark Digital Media Investments
2020 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium for the first semester 2020, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'.
UMA Benchmark Digital Media Investments half year 2020
BenchmarksUMA, together with the agencies AdSomeNoise, blue2purple and Pivott, calculated the market shares of the digital channels in the Belgian Media Investments during first semester 2020.
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Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter
2019 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.