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EFFIE InfoClass
22 AprIn search of excellence, how to grow to your next Effie level. Tips & tricks from the Effie jury & presidentEFFIE Belgium event -
Rencontres de l’Océan Indien
18 MayL'Union Francophone stimule les échanges au sujet de la créativité et de la position des médias locaux dans leur espace culturel. Les débats peuvent être suivis par vidéoconférence.Union Francophone event -
AMMA 2021 Award Ceremony
20 MayProclamation of the AMMA 2021 winners in 14 categories during a live streamed ceremony. Particpants can subscribe on on the platform AMMASTREAM.beCommPass event
More publications Publications
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Benchmark Digital Media Investments Y 2020
2021 BenchmarksUMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
POSITION PAPER ON THE NEED FOR ANALYTIC COOKIES
2021 Best PracticesUMA, ACC, BAM, UBA and other trade unions collectively present their concerns about the way in which prior explicit consent has to be asked for the placing of Analytic Cookies in digital environments.
UMA FORECAST OF SPENDINGS 2021
2021 Market ResearchBernard Cools, chairman of the UMA Commission Expertise, presents an overview of predictions of Ad spendings in 2021 of UMA members, and WARC figures. The Document is an article by Mediaspecs
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Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter
2020 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.