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UBA Trends Day
17 MarUBA Trends Day would not be the benchmark in the MarCom industry without our inspirational speakers. Once again, The UBA has a fantastic program in store. We feature top speakers including Paul Polman, Crystal Washington and Benedict Evans. Our moderators, Peter Hinssen and Ianka Fleerackers, will grill the speakers after their presentation.UBA event -
UMA Best Media Campaigns
21 AprThe best of the media expertise of 2021 on stage ! During the yearly Event UMADay Best Media Campaigns, the 5 Nominees in 5 AMMA Categories are presented brieflly to the public & AMMA Jury. Zoom on Best Practices OOH, InHome, Native Advertising & Cinema; YMCE Winners awarded on stage. Free for UMA members and AMMA Jury members.UMA Event -
BAM Marketing Congres
5 MayMOVE WITH THE TIMES This year is going to be huge! Indeed, we will all be able to meet, learn and network throughout a two-day event for 1000 in-person attendees per day! And cherry on top, the BAM Marketing Congress will combine the best of both worlds: In-person & Virtual!BAM! event
More publications Publications
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UMA Get together 2021
2022 Info UMAThe visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?
Diversity & Inclusion Guide
2022 Info UMADiversity is a priority which impacts not only internal inclusion, but also external representation. Inclusive workplaces inspire diversity of thinking, which drives creativity & innovation.
Benchmark Digital Media Investments HY 2021
2021 BenchmarksUMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium for 2021. Period: January - June 2021
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Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter
2020 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.