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Research & Innovation Session
28 MarWhich Belgian research, innovation or development deserves an AMMA? All submitted applications in the AMMA categories Media Research of the Year & Innovation & Development of the Year will be presented to the public and the AMMA jury.CommPass event -
UBA Trends Day
25 AprAre you ready for a day filled with tons of inspiration, new insights and a great event experience? This edition, 5 international keynote speakers, including Erin Meyer, Pieter Abbeel & Ken Hughes, take the stage. They will bring you up-to-date in one day with the latest trends in Branding, Consumer Behaviour, Technology and Leadership.event -
UMA Get Together Best Media Campaigns
15 MayDiscover the best cases of the media & communication expertise of 2023. During the yearly networking Event UMA Get Together 'Best Media Campaigns', the 5 Nominees in 6 AMMA Categories are presented briefly to the public & the AMMA jury. And also : the YMCE winners receive their awards on stage.UMA Event
More publications Publications
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UMA Ranking 2023
2024 Info UMAUMA Ranking 2023: the total turnover of the UMA members grows by 1,7%.
Mindshare takes over the top position in the UMA Ranking of Agencies.
UMA Benchmark OOH Media Investments 2023
2024 BenchmarksThe UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.
UMA MAGAZINE 2023: Together for a strong local media ecosystem
2024 Info UMASamen een sterk lokaal ecosysteem creëren. Dat was dit jaar het thema van de UMA Get Together Media Date en de leiddraad van de werking van de UMA, samen met de andere vakverenigingen ACC en UBA.
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Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter
2020 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.