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Evolution of Media Cost 2019
2019 BenchmarksEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
The evolution of the cost of advertising space
2018 UncategorizedEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
UMA’s View on Viewability
2018 ViewabilityThe UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.