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BAM Marketing Congres
2 DecMOVE WITH TE TIMES This year is going to be huge! Indeed, we will all be able to meet, learn and network throughout a two-day event for 1000 in-person attendees per day! And cherry on top, the 2021 BAM Marketing Congress will combine the best of both worlds: In-person & Virtual!BAM! event -
UMA GET TOGETHER 2021
8 DecUMA CELEBRATES THE NEW START UMA welcomes the teams of the media agencies and the media partners in the VIP Lounge Palais 12 of Brussels Expo to celebrate together the resilience of our ecosystem and the winners of the YMCE competitions 2021. Free for UMA members.UMA Event -
UBA X-Mas Lunch
16 DecLe 16 décembre sera le rendez-vous de référence de l'UBA où annonceurs, médias et agences se rencontrent à l’occasion d’un agréable moment de réseautage et d’un lunch festif.UBA event
More publications Publications
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Benchmark Digital Media Investments HY 2021
2021 BenchmarksUMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium for 2021. Period: January - June 2021
UMA Updated Media Buying Template
2020 Info UMAThe UMA Commission business worked out a new template for the 'financial breakdown' of Media Billings. The Excel file you can download is ready for use.
Benchmark Digital Media Investments Y 2020
2021 BenchmarksUMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
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Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter
2020 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.