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AMMA Research & Innovation Session
27 MarWhich Belgian media research, innovation or development deserves an award? Every year, the most outstanding research and the most innovative developments in Belgium are submitted to the AMMA. During this session, all submissions are presented to the public and the AMMA jury.CommPass event -
UMA Get Together Best Media Campaigns
14 MayThe best of the Belgian media expertise of 2024 on stage! During the yearly Event UMA Get Together 'Best Media Campaigns, 5 nominated cases in 6 AMMA Categories are presented briefly to the public & the AMMA jury. The winners of the YMCE Strategy competition are awarded. + Networking drink.UMA Event
More publications Publications
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UMA Benchmark Media Investments 1st Semester 2024
2025 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024
UMA Benchmark OOH Media Investments 2024 : A third consecutive Year of double-digit Growth
2025 BenchmarksThe UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.
UMA Survey Costs of Media Pitches 2024 : the challenges remain
2025 Info UMAFor the second consecutive year, the United Media Agencies (UMA) has conducted a study on the total time spent by media agency teams on media pitches.
UMA Ranking 2024
2025 Info UMAUMA Ranking 2024: the total turnover of the UMA members grows by 4 %. and exceeds 1.3 billion euros for the first time.
View all Member publications
UMA Benchmark Media Investments 1st Semester 2024
2025 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024
Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter
2020 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.