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UBA Trends Day
19 MarUBA invites international keynote speakers who will bring the 1200 attendees up to date with the latest trends in branding, technology, leadership, consumer behaviour and more. The best the industry has to offer.UBA event -
Research & Innovation Session
1 AprEvery year, the most outstanding media studies and the most innovative developments in Belgium are submitted to the AMMA. During this session, all submissions are presented to the public and the AMMA jury.CommPass event -
UMA Get Together Best Media Campaigns
6 MayThe best of the media expertise of 2024 on stage! During the yearly Event UMA Get Together ‘Best Media Campaigns’, the 5 Nominees in 7 AMMA Categories are presented briefly to the public & the AMMA juryUMA Event
More publications Publications
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UMA MAGAZINE 2025: The importance of a dynamic local media industry
2025 Info UMAAs an industry, we must further embed our strengths in the local media ecosystem. By regularly bringing together local players.
UMA Benchmark OOH Investments ; H1 2025
2025 BenchmarksOut-of-home media investments in Belgium and Luxembourg recorded a +5% growth in the first half of 2025 compared to the same period in 2024.
UMA Benchmark Media Investments & Digital Channels per Sector ; 1st Semester 2025
2025 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2025