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E-Commerce Summit
24 JunBOOMING E-COMMERCE: THE KEY INGREDIENTS! Be inspired by top level speakers and industry leaders including top brands, agencies, service providers and technology companies sharing real client cases, best-practices and success stories.Digimedia event -
Social Media Summit
1 JulDiscover how brands have leveraged the power of social media during the pandemic. Social media play a very important role in bringing people together and helping them disconnect and distract themselves. Brands were forced to rethink their communicational strategy in order to connect with their customers.Digimedia event -
UMA GET TOGETHER 2021
25 NovUMA shares the visions on the future of the media market and the importance of a healthy local media ecosystem in combination with knowledge & expertise regarding data. How will we transform our industry and create value for the advertisers in the years to come?UMA Event
More publications Publications
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UMA Updated Media Buying Template
2020 Info UMAThe UMA Commission business worked out a new template for the 'financial breakdown' of Media Billings. The Excel file you can download is ready for use.
Benchmark Digital Media Investments Y 2020
2021 BenchmarksUMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
POSITION PAPER ON THE NEED FOR ANALYTIC COOKIES
2021 Best PracticesUMA, ACC, BAM, UBA and other trade unions collectively present their concerns about the way in which prior explicit consent has to be asked for the placing of Analytic Cookies in digital environments.
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Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter
2020 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.