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UMA Digital Benchmark 2020

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UMA Get Together 2020

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UMA Day 2020 by Webinar

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UMA GET TOGETHER 2021
25 Nov

UMA shares the visions on the future of the media market and the importance of a healthy local media ecosystem in combination with knowledge & expertise regarding data. How will we transform our industry and create value for the advertisers in the years to come?
UMA Event

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UMA Updated Media Buying Template

2020 Info UMA

The UMA Commission business worked out a new template for the 'financial breakdown' of Media Billings. The Excel file you can download is ready for use.

Benchmark Digital Media Investments Y 2020

2021 Benchmarks

UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020

POSITION PAPER ON THE NEED FOR ANALYTIC COOKIES

2021 Best Practices

UMA, ACC, BAM, UBA and other trade unions collectively present their concerns about the way in which prior explicit consent has to be asked for the placing of Analytic Cookies in digital environments.

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Global mid-Year Forecast Report

2020 Benchmarks

In 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.

Teenage Report

2020 Market Research

We have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.

Space Newsletter

2020 Media Research

The Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.