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UMA Get Together
26 AugIn collaboration with UBA MEDIA DATE at Dolce La Hulpe. Several prestigious speakers share their visions & insights on creative effectiveness and use of media and the need of disruptive solutions , illustrating the importance of a strong local media ecosystem. Free for UMA team members.UMA Event -
Effie Effectiveness Forum + Awards Ceremony
9 OctChampioning and improving the practice and practitioners of Marketing Effectiveness. The fastest way to Marketing Insights.EFFIE Belgium event -
BELGIAN MARKETING AWARDS
5 NovThe Belgian Marketing Awards identify and celebrate outstanding game changing innovations by companies and individuals. We reward successful, meaningful, customer centric transformations and innovations, delivered by marketers who are at the cutting-edge of their profession.6 organizations: ACC, BAM, BABM, BMMA, CUBE, UBA ,UMA. event
More publications Publications
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Pitch Guidelines UBA ACC UMA
2025 Best PracticesPitch Guidelines to reduce inefficiencies, elevate professionalism and foster more sustainable client-Guidelines for Agency Pitches. Recommandations for a transparent, responsible and fair procedure.
UMA / UBA Benchmark Media Investments 2024
2025 BenchmarksUMA & UBA calculated the shares of the different mediatypes in Belgium and the proportions of the investments in local media vs intenational platforms (TY 2024)
UMA Benchmark OOH Media Investments 2024 : A third consecutive Year of double-digit Growth
2025 BenchmarksThe UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.