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Research & Innovation Session30 MarWhich Belgian research, innovation or development deserves a prize? Every year, the most striking media research and the most innovative developments in Belgium are submitted to the AMMA. This session gives an interesting overview.CommPass event
UBA Trends Day27 AprThe UBA Trends Day has become offers more than 1,400 professionals in the sector a day of inspiration and networking. Seven leading international speakers will give you an overview of international trends in one day. We welcome among others Paul De Grauwe, Emma Chiu, Bruce Turkel and Scott Galloway.UBA event
UMA Get Together Best Media Campaigns9 MayThe best of the media expertise of 2022 on stage! During the yearly Event UMA Get Together 'Best Media Campaigns', the 5 Nominees in 6 AMMA Categories are presented briefly to the public & AMMA Jury. Zoom on Best Practices ; YMCE Winners awarded on stage. Free for UMA members and AMMA Jury members.UMA Event
More publications Publications
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UMA Benchmark Media Investments HY 20222022 Benchmarks
UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June
UMA Get together 25/08/222022 Best Practices
Best practices in communicatie: UMA en UBA werken samen
3 speakers : Wiemer Snijders , Karen Nelson Field & Mark Ritson
You can download the presentations
UMA/UBA Benchmark Media Investments TY 20212022 Benchmarks
UMA & UBA publish together a complete Report on the Media Investments in the Belgian market in 2021, including the Share of Digital, the Share of the ‘direct’ Investments and offline Media.
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Global mid-Year Forecast Report2020 Benchmarks
In 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Teenage Report2020 Market Research
We have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Space Newsletter2020 Media Research
The Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.