About us

The purpose of the association is to promote the profession of media agency

UMA represents the Media Agencies in the advertising and media market as a whole: advertisers, media, research institutes, public authorities, opinion leaders and trade press.

The UMA promotes media agencies’ expertise, added value and diversity of the services
proposed to a wide audience within the communication sector, such as advertisers, media partners, authorities and the general public.

Board of directors

President
Hugues Rey (HAVAS MEDIA)
Treasurer
Gino Baeck (GROUPM)
Vice president
Christine Brone (OMNICOMMEDIAGROUP)
François Chaudoir (SPACE)
Deputy Permanent Representatives
Bernard Cools (SPACE)
Jean-Michel Depasse (GROUPM)
Remi Boel (OMNICOMMEDIAGROUP)
Marc Dewulf (HAVAS MEDIA)

Administrators
Karine Ysebrant (PUBLICIS GROUPE)
Jos Van Campenhout (OUTSIGHT)
Laurent Massart (DENTSU)
Damien Nicolas (MEDIAPLUS)
Nathalie Lhoir (MEDIABRANDS)
Koen Vanhooydonck (iO INTRACTO)