About us

The purpose of the association is to promote the profession of media agency

UMA represents the Media Agencies in the advertising and media market as a whole: advertisers, media, research institutes, public authorities, opinion leaders and trade press.

The UMA promotes media agencies’ expertise, added value and diversity of the services
proposed to a wide audience within the communication sector, such as advertisers, media partners, authorities and the general public.

Board of directors

President
Nathalie L'Hoir (MEDIABRANDS)
Treasurer
François Chaudoir (SPACE)
Vice president
François Chaudoir (SPACE)
Deputy Permanent Representatives
Bernard Cools (SPACE)
Remi Boel (OMNICOMMEDIAGROUP)
Marc Dewulf (HAVAS MEDIA)

Administrators
Koen Van Rhijn (BILLUPS)
Sascha Van Der Borght (DENTSU)
Hugues Rey (HAVAS MEDIA)
Gino Baeck (MEDIAPLUS)
Karel Goethals (OMNICOM MEDIA GROUP)
Tim Vanacker (PUBLICIS GROUPE)
Steven Heylen (TALON)
Thierry Brynaert (WPP MEDIA)
Laura Moerkerken (ZIGT)