About us

The purpose of the association is to promote the profession of media agency

UMA represents the Media Agencies in the advertising and media market as a whole: advertisers, media, research institutes, public authorities, opinion leaders and trade press.

The UMA promotes media agencies’ expertise, added value and diversity of the services
proposed to a wide audience within the communication sector, such as advertisers, media partners, authorities and the
general public.

Board of directors

President
François Chaudoir (Space)
Treasurer
Christine Brone (OMNICOMMEDIAGROUP)
Vice president
Sylvie Irzi (MEDIABRANDS)
Gino Baeck (GROUPM)
Deputy Permanent Representatives
Bernard Cools (SPACE)
Thierry Brynaert (GROUPM)
Nathalie L'Hoir (MEDIABRANDS)
Remi Boel (OMNICOMMEDIAGROUP)
Marc Dewulf (HAVAS)
Damien Nicolas (PUBLICIS MEDIA)
Administrators
Alessandro Papa (DENTSU AEGIS NETWORK)
Sophie Vanderwinkel (MEDIAPLUS)
Karine Ysebrant (PUBLICIS MEDIA)
Jos Van Campenhout (OUTSIGHT)
Hugues Rey (HAVAS)