UMA’s View on Viewability2018 Viewability
The UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.
The evolution of the cost of advertising space2018 Uncategorized
Every Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
UMA Ranking 20182019 Info UMA
The total yearly turnover of the UMA members remains stable : -0,96%
UMA agencies represent together 864 FTE jobs (+4% vs 2017)
UMA Day 2018: Future of Media Agencies is now!2018 Info UMA
Vision on the Future of Media Agencies.
UMA Ranking 20172018 Info UMA
Ranking of the agencies for 2017: Space remains at the top; Havas Media rises to the top 3;
Ranking of the groups: Mediabrands takes the leading position, GroupM becomes second