UMA publications
UMA/UBA Benchmark Media Investments TY 2022
2023 BenchmarksUMA & UBA Benchmark Media Investments: In 2022, Digital channels account for 35.1% of advertising expenditure in Belgium. 22% of the Digital investments went to international players.
UMA Benchmark OOH Media Investments 2022
2023 BenchmarksFor the first time in the Belgian Media Market, UMA in collaboration with the member agencies specialized in OOH Media, calculated the total media investments in OOH Media.
UMA Ranking 2022
2023 Info UMAUMA Ranking 2022: the total turnover of the UMA members remains (+1%) above €1,2 billion.
Member publications
Space Newsletter
2020 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Press publications
Press Release: UMA & UBA Benchmark Media Investments TY 2021
2022 BenchmarksUMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2021
Press Release: The path to strong communication passes through good collaboration & knowledge sharing
2022 Info UMAIn his vision statement, UMA president Hugues Rey made it clear that inspiration based on Best Practices and knowledge sharing are the best ways to move forward together towards common goals.
Benchmark Digital Media Investments Y 2020
2021 BenchmarksUMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020