UMA publications
UMA Ranking 2020
2021 Info UMAUMA publishes the report of the annus horribilis 2020: the total turnover drops by 11.2%. Mindshare (+9%) takes over the leading position in the UMA Ranking from Space.
UMA FORECAST OF SPENDINGS 2021
2021 Market ResearchBernard Cools, chairman of the UMA Commission Expertise, presents an overview of predictions of Ad spendings in 2021 of UMA members, and WARC figures. The Document is an article by Mediaspecs
POSITION PAPER ON THE NEED FOR ANALYTIC COOKIES
2021 Best PracticesUMA, ACC, BAM, UBA and other trade unions collectively present their concerns about the way in which prior explicit consent has to be asked for the placing of Analytic Cookies in digital environments.
Member publications
Space Newsletter
2020 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Press publications
Press Release : UMA Benchmark Digital Media Investments HY 2021
2021 BenchmarksUMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2021
Benchmark Digital Media Investments Y 2020
2021 BenchmarksUMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
UMA Webinar Best Media Campaigns
2021 Info UMAThe UMA Webinar, looking back to the best of media campaigns of 2020. Have a look at the platform umaget2gether.be to discover the best practices & AMMA nominees in 6 categories