UMA publications
UMA’s View on Viewability
2018 ViewabilityThe UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.
The evolution of the cost of advertising space
2018 UncategorizedEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
Member publications
Press publications
UMA Ranking 2018
2019 Info UMAThe total yearly turnover of the UMA members remains stable : -0,96%
UMA agencies represent together 864 FTE jobs (+4% vs 2017)
UMA Day 2018: Future of Media Agencies is now!
2018 Info UMAVision on the Future of Media Agencies.
UMA Ranking 2017
2018 Info UMARanking of the agencies for 2017: Space remains at the top; Havas Media rises to the top 3;
Ranking of the groups: Mediabrands takes the leading position, GroupM becomes second