UMA publications
UMA Get together 2021
2022 Info UMAThe visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?
Diversity & Inclusion Guide
2022 Info UMADiversity is a priority which impacts not only internal inclusion, but also external representation. Inclusive workplaces inspire diversity of thinking, which drives creativity & innovation.
UMA Ranking 2020
2021 Info UMAUMA publishes the report of the annus horribilis 2020: the total turnover drops by 11.2%. Mindshare (+9%) takes over the leading position in the UMA Ranking from Space.
Member publications
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Space Newsletter
2020 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.
Press publications
Benchmark Digital Media Investments Y 2020
2021 BenchmarksUMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
UMA Webinar Best Media Campaigns
2021 Info UMAThe UMA Webinar, looking back to the best of media campaigns of 2020. Have a look at the platform umaget2gether.be to discover the best practices & AMMA nominees in 6 categories
Press Release : UMA Benchmark Digital Media Investments HY 2021
2021 BenchmarksUMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2021