UMA publications
Agency Pitch Charter UBA ACC UMA
2019 Info UMACharterfor Agency Pitches : recommandations for a transparent, responsible and fair procedure
Evolution of Media Cost 2019
2019 BenchmarksEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
UMA’s View on Viewability
2018 ViewabilityThe UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.
The evolution of the cost of advertising space
2018 UncategorizedEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
Member publications
Space newsletter
2019 Media ResearchPodcasts & Advertising : Still too little resonance in Belgium
IPG Mediabrands Whitepaper : Search
2019 BenchmarksDiscover our latest whitepaper about Search in Belgium and abroad.
IPG Mediabrands Info : Trends in Social
2019 Best PracticesSocial Media : these 5 key trends should help you to make the necessary changes to your tactics accordingly to the consumers' behaviour.
Click below to download the infographic.
IPG Mediabrands Whitepaper SxSW
2019 UncategorizedSxSW : Truth to Power, Power to Purpose
We’ve found the answers to some questions, and part with a gazillion new questions spinning in our heads.
Space Newsletter
2018 Media ResearchAdvertising Impact: attention is only one of the factors.
Press publications
UMA Ranking 2018
2019 Info UMAThe total yearly turnover of the UMA members remains stable : -0,96%
UMA agencies represent together 864 FTE jobs (+4% vs 2017)
Charter Agency Selection by UBA, ACC & UMA
2019 UncategorizedPress release by UBA, ACC and UMA
UMA Day: Future of Media Agencies is now!
2018 Info UMAVision on the Future of Media Agencies.
UMA Ranking 2017
2018 Info UMARanking of the agencies for 2017: Space remains at the top; Havas Media rises to the top 3;
Ranking of the groups: Mediabrands takes the leading position, GroupM becomes second