UMA Ranking 20202021 Info UMA
UMA publishes the report of the annus horribilis 2020: the total turnover drops by 11.2%. Mindshare (+9%) takes over the leading position in the UMA Ranking from Space.
UMA FORECAST OF SPENDINGS 20212021 Market Research
Bernard Cools, chairman of the UMA Commission Expertise, presents an overview of predictions of Ad spendings in 2021 of UMA members, and WARC figures. The Document is an article by Mediaspecs
POSITION PAPER ON THE NEED FOR ANALYTIC COOKIES2021 Best Practices
UMA, ACC, BAM, UBA and other trade unions collectively present their concerns about the way in which prior explicit consent has to be asked for the placing of Analytic Cookies in digital environments.
Space Newsletter2020 Media Research
The Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.
Teenage Report2020 Market Research
We have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Global mid-Year Forecast Report2020 Benchmarks
In 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Benchmark Digital Media Investments Y 20202021 Benchmarks
UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
UMA Webinar Best Media Campaigns2021 Info UMA
The UMA Webinar, looking back to the best of media campaigns of 2020. Have a look at the platform umaget2gether.be to discover the best practices & AMMA nominees in 6 categories
UMA Benchmark Digital Media Investments half year 20202020 Benchmarks
UMA, together with the agencies AdSomeNoise, blue2purple and Pivott, calculated the market shares of the digital channels in the Belgian Media Investments during first semester 2020.