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UMA publications

UMA Get together 25/08/22

2022 Best Practices

Best practices in communicatie: UMA en UBA werken samen

3 speakers : Wiemer Snijders , Karen Nelson Field & Mark Ritson
You can download the presentations

UMA Benchmark Media Investments HY 2022

2022 Benchmarks

UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June

Diversity & Inclusion Guide

2022 Info UMA

Diversity is a priority which impacts not only internal inclusion, but also external representation. Inclusive workplaces inspire diversity of thinking, which drives creativity & innovation.

View all UMA publications

Member publications

Space Newsletter

2020 Media Research

The Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.

Teenage Report

2020 Market Research

We have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.

Global mid-Year Forecast Report

2020 Benchmarks

In 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.

View all member publications

Press publications

Press Release: UMA & UBA Benchmark Media Investments TY 2021

2022 Benchmarks

UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2021

Press Release: The path to strong communication passes through good collaboration & knowledge sharing

2022 Info UMA

In his vision statement, UMA president Hugues Rey made it clear that inspiration based on Best Practices and knowledge sharing are the best ways to move forward together towards common goals.

UMA Webinar Best Media Campaigns

2021 Info UMA

The UMA Webinar, looking back to the best of media campaigns of 2020. Have a look at the platform umaget2gether.be to discover the best practices & AMMA nominees in 6 categories

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