UMA publications
UMA Media Pitch Monitor 2025: Media Pitches cost Belgian Media Agencies over €5.11 Million
2026 Info UMAFor the third time, UMA has conducted a survey on the total time spent by media agency teams on media pitches in order to calculate the total costs of pitching.
UMA Benchmark OOH Investments ; H1 2026
2026 BenchmarksOut of Home (OOH) media investments across Belgium and Luxembourg achieved strong double-digit growth in the first half of 2026, rising by +13% compared to H1 2025.
UMA benchmark Media Investments 1st Semester 2026: Local Media capture over 76% of Net Ad Spend as Digital Reaches 40.2%
2026 BenchmarksKey Facts : Local media players captured 76.4% of the total Belgian ad spend in H1 2026.
Digital channels now account for 40.2% of the total media market.
Press publications
Press Release : The Winners of the YMCE Strategy Competition were awarded on the stage of the UMA Get Together
2026 AwardsJustine Capelle, Account Manager Audio & Video at Var, and Harold Masquelier, Product & Research Manager at Roularta Media Group, handed over the trophies to the winners of the YMCE Strategy 2026.
Press Release : The Winners of the YMCE Strategy Competition were awarded on the stage of the UMA Get Together
2025 AwardsUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024
Press Release : UMA Benchmark Media Investments HY 2024
2025 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024