UMA publications
Benchmark Digital Media Investments 2019
2020 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium for 2019, reporting the share of the channels SEA, Display, Social Media, Video & 'other digital'.
BEST OF OOH
2020 Best PracticesThe Best Of OOH magazine reveals the most inspiring campaigns on Out Of Home Media in Belgium during the last months. The AMMA 2020 awarded several remarkable OOH campaigns.
Evolution of Media Cost 2019
2019 BenchmarksEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
Member publications
IPG Mediabrands Whitepaper : Search
2019 BenchmarksDiscover our latest whitepaper about Search in Belgium and abroad.
IPG Mediabrands Info : Trends in Social
2019 Best PracticesSocial Media : these 5 key trends should help you to make the necessary changes to your tactics accordingly to the consumers' behaviour.
Click below to download the infographic.
IPG Mediabrands Whitepaper SxSW
2019 Best PracticesSxSW : Truth to Power, Power to Purpose
We’ve found the answers to some questions, and part with a gazillion new questions spinning in our heads.
Press publications
UMA Benchmark Digital Media Investments
2020 BenchmarksUMA calculated the market share of digital channels in Belgian Media Investments
UMA Ranking 2019
2019 Info UMAThe overal UMA turnover shows a slight increase (+0.79%). Wavemaker shows the largest absolute and proportional increase in turnover (+51%)
UMA Ranking 2018
2018 Info UMAThe total yearly turnover of the UMA members remains stable : -0,96%
UMA agencies represent together 864 FTE jobs (+4% vs 2017)