UMA Get together 20212022 Info UMA
The visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?
Diversity & Inclusion Guide2022 Info UMA
Diversity is a priority which impacts not only internal inclusion, but also external representation. Inclusive workplaces inspire diversity of thinking, which drives creativity & innovation.
UMA Ranking 20202021 Info UMA
UMA publishes the report of the annus horribilis 2020: the total turnover drops by 11.2%. Mindshare (+9%) takes over the leading position in the UMA Ranking from Space.
Teenage Report2020 Market Research
We have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Global mid-Year Forecast Report2020 Benchmarks
In 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Space Newsletter2020 Media Research
The Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.
Benchmark Digital Media Investments Y 20202021 Benchmarks
UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
UMA Webinar Best Media Campaigns2021 Info UMA
The UMA Webinar, looking back to the best of media campaigns of 2020. Have a look at the platform umaget2gether.be to discover the best practices & AMMA nominees in 6 categories
Press Release : UMA Benchmark Digital Media Investments HY 20212021 Benchmarks
UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2021