Benchmark Digital Media Investments 20192020 Benchmarks
UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium for 2019, reporting the share of the channels SEA, Display, Social Media, Video & 'other digital'.
BEST OF OOH2020 Best Practices
The Best Of OOH magazine reveals the most inspiring campaigns on Out Of Home Media in Belgium during the last months. The AMMA 2020 awarded several remarkable OOH campaigns.
Evolution of Media Cost 20192019 Benchmarks
Every Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
IPG Mediabrands Whitepaper : Search2019 Benchmarks
Discover our latest whitepaper about Search in Belgium and abroad.
IPG Mediabrands Info : Trends in Social2019 Best Practices
Social Media : these 5 key trends should help you to make the necessary changes to your tactics accordingly to the consumers' behaviour.
Click below to download the infographic.
IPG Mediabrands Whitepaper SxSW2019 Best Practices
SxSW : Truth to Power, Power to Purpose
We’ve found the answers to some questions, and part with a gazillion new questions spinning in our heads.
UMA Benchmark Digital Media Investments2020 Benchmarks
UMA calculated the market share of digital channels in Belgian Media Investments
UMA Ranking 20192019 Info UMA
The overal UMA turnover shows a slight increase (+0.79%). Wavemaker shows the largest absolute and proportional increase in turnover (+51%)
UMA Ranking 20182018 Info UMA
The total yearly turnover of the UMA members remains stable : -0,96%
UMA agencies represent together 864 FTE jobs (+4% vs 2017)