As an industry, we must further embed our strengths in the local media ecosystem. By regularly bringing together local players.

Out-of-home media investments in Belgium and Luxembourg recorded a +5% growth in the first half of 2025 compared to the same period in 2024.

UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2025

The central message of the UMA Get Together was clear: focus, consistency and evidence-based strategies will drive the future of media and marketing.

The AMMA 2025 nominated dossiers in 6 categories were presented briefly on stage at the UMA Get Together Best Media Campaigns

Pitch Guidelines to reduce inefficiencies, elevate professionalism and foster more sustainable client-Guidelines for Agency Pitches. Recommandations for a transparent, responsible and fair procedure.