Pitch Guidelines to reduce inefficiencies, elevate professionalism and foster more sustainable client-Guidelines for Agency Pitches. Recommandations for a transparent, responsible and fair procedure.

UMA & UBA calculated the shares of the different mediatypes in Belgium and the proportions of the investments in local media vs intenational platforms (TY 2024)

The UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.

For the second consecutive year, the United Media Agencies (UMA) has conducted a study on the total time spent by media agency teams on media pitches.

UMA Ranking 2024: the total turnover of the UMA members grows by 4 %. and exceeds 1.3 billion euros for the first time.

Samen een sterk lokaal ecosysteem creëren. Dat was dit jaar het thema van de UMA Get Together Media Date en de leiddraad van de werking van de UMA, samen met de andere vakverenigingen ACC en UBA.