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UMA Benchmark Media Investments HY 2023


UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of ‘Digital’ in the total Media Investments in Belgium. Period: January – June 2023

This report contains analyses of the market shares of the channels Display, Video, SEA, Social & Other Digital and the shares from the media segments tv, radio, ooh, press, cinema & direct mail.

Our semestrial report reveals also the shares of the big international groups (GAFAM) in the Belgian advertising market for all digital channels.