During the UMA Get together MEDIA DATE, organized in collaboration with UBA, several prestigious speakers – Hugues Rey (Chairman UMA); Grace Kite (Magic Numbers); José Fernandez (D’Ieteren) & Bruno Liesse (Polaris); Mark Ritson (Marketing Week); Vincent Fosty (Deloitte) – shared their visions & insights on media mix modeling, attention & efficiency, marketing effectiveness and the importance of a stong local media ecosystem for the future of our advertising industry.
You can read all about the Media Date here : MEDIASPECS published a complete review of the content.
You can dowload the Article and the presentation decks of the speakers below. The Video of Mark Ritson is only shared among UMA – members and can be found here.
Watch the pictures in the Gallery UMA Get Together Media Date