Don’t Miss Out: Les Binet at the next UMA Get Together!

The undisputed authority on marketing effectiveness and measured R.O.I. is coming to our next event. Join us on August 25th for the UMA Get Together, organized in collaboration with UBA Media Date, featuring an exclusive session with Les Binet.

Alongside Peter Field, Les Binet is world-renowned for replacing subjective marketing debates with hard, data-driven evidence based on decades of IPA Databank analysis.

Here are some key takeaways from his books that show why you cannot afford to miss this session:

• Data over Hype: Discover what truly works in practice, backed by thousands of controlled marketing cases.
• The 60/40 Rule: Learn how to perfectly balance long-term brand building (60%) with short-term sales activation (40%) to build sustainable value.
• Reach vs. Hyper-targeting: Hear exactly why broad reach and mental availability consistently outperform narrow hyper-targeting.

Fresh Insights frm Cannes Lions 2026 : Binet will dive into “The New Battle for Growth,” warning advertisers about the dangers of blindingly focusing on short-term ROI in today’s algorithmic landscape.

Ready to dive deeper before the event?

Download the full article below to explore the fundamental rules of brand growth, Binet & Field’s most influential publications, and an exclusive WARC podcast recap from Cannes Lions 2026.

See you on August 25th!