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Press Release : UMA Benchmark Media Investments HY 2023


UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of ‘Digital’ in the total Media Investments in Belgium. Period: January – June 2023

Our semestriel report contains analyses of the market shares of the channels Display, Video, SEA, Social & Other Digital and the shares from the media segments tv, radio, ooh, press, cinema & direct mail.

The UMA Benchmark reveals also the shares of the big international groups (GAFAM) in the Belgian advertising market for all digital channels.

You can read the complete report here