UMA publications
UMA Magazine 2019
2019 Info UMAUMA youngsters testify about their meetings about the programme of the UMA Get Together and their questions to the representatives of the Media.
Zoom on YMCE Strategy & YMCE Data Driven 2019
BEST OF OOH
2019 Best PracticesBest of OOH offers an environment of most inspiring cases in outdoor media. To make this happen, all outdoor professionals post their best cases of the past months on an evaluation platform.
UMA’s View on Viewability
2018 ViewabilityThe UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.
Evolution of the Media Cost 2018
2018 BenchmarksEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period