UMA publications
UMA FORECAST OF SPENDINGS 2021
2021 Market ResearchBernard Cools, chairman of the UMA Commission Expertise, presents an overview of predictions of Ad spendings in 2021 of UMA members, and WARC figures. The Document is an article by Mediaspecs
UMA Ranking 2020
2021 Info UMAUMA publishes the report of the annus horribilis 2020: the total turnover drops by 11.2%. Mindshare (+9%) takes over the leading position in the UMA Ranking from Space.
UMA Updated Media Buying Template
2020 Info UMAThe UMA Commission business worked out a new template for the 'financial breakdown' of Media Billings. The Excel file you can download is ready for use.
Benchmark Digital Media Investments Q3 2020
2020 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'.
Period = Third Trimester 2020
UMA Get together 2020
2020 Info UMAThe UMA Magazine 2020 shares the Visions on the Future of our Industry from the Presentations and the Debates of the UMA Get Together.
Benchmark Digital Media Investments
2020 BenchmarksUMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period = Jan - Jun 2020