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UMA Benchmark OOH Media Investments 2022


For the first time in the Belgian Media Market, UMA in collaboration with the member agencies specialized in OOH Media, calculated the total media investments in OOH media in Belgium in 2022 and 2021.

This report is based on the total investments in alle OOH media, without technical costs, fees and taxes and reveals the evolution of the market share of DOOH (Digital Out Of Home formats) since 2021. buying’.