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UMA Benchmark Media Investments HY 2022


UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of ‘Digital’ in the total Media Investments in Belgium. Period: January – June 2022

For the first time, our report reveals also the shares of the big international groups (GAFAM) in the Belgian advertising market for all digital channels.

This report contains analyses of the market shares of the channels Display, Video, SEA, Social & Other Digital and also from the offline media segments tv, radio, ooh, press, cinema & direct mail.