BEST OF OOH2019 Best Practices
Best of OOH offers an environment of most inspiring cases in outdoor media. To make this happen, all outdoor professionals post their best cases of the past months on an evaluation platform.
UMA’s View on Viewability2018 Viewability
The UMA taskforce has established a benchmark on the Belgian market regarding the metric of ‘viewability’ in digital advertising.
Evolution of the Media Cost 20182018 Benchmarks
Every Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period