UMA publications
Benchmark Digital Media Investments
2020 BenchmarksUMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period = Jan - Jun 2020
UMA Get together 2020
2020 Info UMAThe UMA Magazine 2020 shares the Visions on the Future of our Industry from the Presentations and the Debates of the UMA Get Together.
Benchmark Digital Media Investments Q3 2020
2020 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'.
Period = Third Trimester 2020
Evolution of Media Cost 2019
2019 BenchmarksEvery Year, the UMA Commission Expertise is monitoring the evolution of the cost of advertising space in the media over a 5 year period
UMA Magazine 2019
2019 Info UMAUMA youngsters testify about their meetings about the programme of the UMA Get Together and their questions to the representatives of the Media.
Zoom on YMCE Strategy & YMCE Data Driven 2019
BEST OF OOH
2019 Best PracticesBest of OOH offers an environment of most inspiring cases in outdoor media. To make this happen, all outdoor professionals post their best cases of the past months on an evaluation platform.