UMA/UBA Benchmark Media Investments TY 20222023 Benchmarks
UMA & UBA Benchmark Media Investments: In 2022, Digital channels account for 35.1% of advertising expenditure in Belgium. 22% of the Digital investments went to international players.
UMA Benchmark OOH Media Investments 20222023 Benchmarks
For the first time in the Belgian Media Market, UMA in collaboration with the member agencies specialized in OOH Media, calculated the total media investments in OOH Media.
UMA Ranking 20222023 Info UMA
UMA Ranking 2022: the total turnover of the UMA members remains (+1%) above €1,2 billion.
Space Newsletter2020 Media Research
The Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.
Teenage Report2020 Market Research
We have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Global mid-Year Forecast Report2020 Benchmarks
In 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Press Release: UMA & UBA Benchmark Media Investments TY 20212022 Benchmarks
UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2021
Press Release: The path to strong communication passes through good collaboration & knowledge sharing2022 Info UMA
In his vision statement, UMA president Hugues Rey made it clear that inspiration based on Best Practices and knowledge sharing are the best ways to move forward together towards common goals.
Benchmark Digital Media Investments Y 20202021 Benchmarks
UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020