UMA Benchmark OOH Media Investments 20232024 Benchmarks
The UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.
UMA Ranking 20232024 Info UMA
UMA Ranking 2023: the total turnover of the UMA members grows by 1,7%.
Mindshare takes over the top position in the UMA Ranking of Agencies.
UMA MAGAZINE 2023: Together for a strong local media ecosystem2024 Info UMA
Samen een sterk lokaal ecosysteem creëren. Dat was dit jaar het thema van de UMA Get Together Media Date en de leiddraad van de werking van de UMA, samen met de andere vakverenigingen ACC en UBA.
Space Newsletter2020 Media Research
The Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.
Teenage Report2020 Market Research
We have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Global mid-Year Forecast Report2020 Benchmarks
In 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Press Release : UMA Benchmark Media Investments HY 20232025 Benchmarks
UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2023
Press Release: UMA & UBA Benchmark Media Investments TY 20212022 Benchmarks
UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2021
Press Release: The path to strong communication passes through good collaboration & knowledge sharing2022 Info UMA
In his vision statement, UMA president Hugues Rey made it clear that inspiration based on Best Practices and knowledge sharing are the best ways to move forward together towards common goals.