UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024

The visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?

9 Media Agencies member of UMA participated in the UMA Survey concerning the costs of media pitches in 2023

UMA & UBA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - December 2023

UMA Ranking 2023: the total turnover of the UMA members grows by 1,7%.
Mindshare takes over the top position in the UMA Ranking of Agencies.

The UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.