UMA & UBA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - December 2023

UMA Ranking 2023: the total turnover of the UMA members grows by 1,7%.
Mindshare takes over the top position in the UMA Ranking of Agencies.

The UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.

UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2023

The visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?

The agencies specialized in OOH Media dressed the Report of the evolution of the investments in OOH media in Belgium during the first semester 2023.