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UMA/UBA Benchmark Media Investments TY 2021


UMA & UBA, (with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott) publish together a complete Report on the Media Investments in the Belgian market during 2021. (January-December)

This Report includes the Share of Digital in the total Media Investments, the Share of the ‘direct’ Investments by Advertisers and the Shares of the offline Media Segments.

See the Press Release: UMA & UBA Press Release

Watch the Presentation of the main conclusions of UMA/UBA Benchmark Media Investments 2021 on :