UMA & UBA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - December 2023

UMA Ranking 2023: the total turnover of the UMA members grows by 1,7%.
Mindshare takes over the top position in the UMA Ranking of Agencies.

The UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.

Samen een sterk lokaal ecosysteem creëren. Dat was dit jaar het thema van de UMA Get Together Media Date en de leiddraad van de werking van de UMA, samen met de andere vakverenigingen ACC en UBA.

UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2023

The visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?