UMA publications
UMA Get together 2021
2022 Info UMAThe visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?
UMA Ranking 2021
2022 Info UMAUMA Ranking 2021: the total turnover of the UMA members grows by 15% to the pre-pandemic level.
With a market share of 27%, GroupM strengthens its leading position in the Ranking of Groups.
UMA/UBA Benchmark Media Investments TY 2021
2022 BenchmarksUMA & UBA publish together a complete Report on the Media Investments in the Belgian market in 2021, including the Share of Digital, the Share of the ‘direct’ Investments and offline Media.
UMA Ranking 2020
2021 Info UMAUMA publishes the report of the annus horribilis 2020: the total turnover drops by 11.2%. Mindshare (+9%) takes over the leading position in the UMA Ranking from Space.
UMA FORECAST OF SPENDINGS 2021
2021 Market ResearchBernard Cools, chairman of the UMA Commission Expertise, presents an overview of predictions of Ad spendings in 2021 of UMA members, and WARC figures. The Document is an article by Mediaspecs
POSITION PAPER ON THE NEED FOR ANALYTIC COOKIES
2021 Best PracticesUMA, ACC, BAM, UBA and other trade unions collectively present their concerns about the way in which prior explicit consent has to be asked for the placing of Analytic Cookies in digital environments.