UMA publications
UMA / UBA Benchmark Media Investments 2024
2025 BenchmarksUMA & UBA calculated the shares of the different mediatypes in Belgium and the proportions of the investments in local media vs intenational platforms (TY 2024)
Pitch Guidelines UBA ACC UMA
2025 Best PracticesPitch Guidelines to reduce inefficiencies, elevate professionalism and foster more sustainable client-Guidelines for Agency Pitches. Recommandations for a transparent, responsible and fair procedure.
UMA Benchmark OOH Media Investments Jan-Jun 2024/2023
2025 BenchmarksThe agencies specialized in OOH Media dressed the Report of the evolution of the investments in OOH media in Belgium during the first semester 2023.
Press publications
Press Release : UMA Benchmark Media Investments HY 2024
2025 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024
Press Release : The Winners of the YMCE Strategy Competition were awarded on the stage of the UMA Get Together
2025 AwardsUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024
MM Interview Hugues Rey, Chairman UMA
2024 Info UMAHugues Rey (Havas Media) reiterates his advocacy for more intense collaboration as an absolute basic requirement to face the multiple crisis we are currently facing that presents diverse, complex chal