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UMA publications

UMA / UBA Benchmark Media Investments 2024

2025 Benchmarks

UMA & UBA calculated the shares of the different mediatypes in Belgium and the proportions of the investments in local media vs intenational platforms (TY 2024)

Pitch Guidelines UBA ACC UMA

2025 Best Practices

Pitch Guidelines to reduce inefficiencies, elevate professionalism and foster more sustainable client-Guidelines for Agency Pitches. Recommandations for a transparent, responsible and fair procedure.

UMA Benchmark OOH Media Investments Jan-Jun 2024/2023

2025 Benchmarks

The agencies specialized in OOH Media dressed the Report of the evolution of the investments in OOH media in Belgium during the first semester 2023.

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Press publications

Press Release : UMA Benchmark Media Investments HY 2024

2025 Benchmarks

UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024

Press Release : The Winners of the YMCE Strategy Competition were awarded on the stage of the UMA Get Together

2025 Awards

UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024

MM Interview Hugues Rey, Chairman UMA

2024 Info UMA

Hugues Rey (Havas Media) reiterates his advocacy for more intense collaboration as an absolute basic requirement to face the multiple crisis we are currently facing that presents diverse, complex chal

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