Commission Expertise
UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
Publications
UMA Benchmark Media Investments 1st Semester 2024
2025 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024
UMA Get Together 27/08 The path to strong communication
2024 Info UMAThe visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?
UMA – Survey Costs of Media Pitches 2023
2024 Benchmarks9 Media Agencies member of UMA participated in the UMA Survey concerning the costs of media pitches in 2023
UMA – UBA Benchmark Media Investments 2023
2024 BenchmarksUMA & UBA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - December 2023
UMA Ranking 2023
2024 Info UMAUMA Ranking 2023: the total turnover of the UMA members grows by 1,7%.
Mindshare takes over the top position in the UMA Ranking of Agencies.
UMA Benchmark OOH Media Investments 2023
2024 BenchmarksThe UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.