UMA publications
UMA/UBA Benchmark Media Investments TY 2022
2023 BenchmarksUMA & UBA Benchmark Media Investments: In 2022, Digital channels account for 35.1% of advertising expenditure in Belgium. 22% of the Digital investments went to international players.
UMA Benchmark OOH Media Investments Jan-Jun 2023/2022
2023 BenchmarksThe agencies specialized in OOH Media dressed the Report of the evolution of the investments in OOH media in Belgium during the first semester 2023.
UMA Get together Media Date: The importance of a strong local media ecosystem
2023 Info UMAThe visions shared during the UMA Get Together webinar: How will we build a sustainability ecosystem with our talents?
UMA Benchmark Media Investments HY 2023
2023 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2023
UMA Get together 25/08/22
2022 Best PracticesBest practices in communicatie: UMA en UBA werken samen
3 speakers : Wiemer Snijders , Karen Nelson Field & Mark Ritson
You can download the presentations
UMA Benchmark Media Investments HY 2022
2022 BenchmarksUMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June