UMA/UBA Benchmark Media Investments TY 20212022 Benchmarks
UMA & UBA publish together a complete Report on the Media Investments in the Belgian market in 2021, including the Share of Digital, the Share of the ‘direct’ Investments and offline Media.
UMA Get together 25/08/222022 Best Practices
Best practices in communicatie: UMA en UBA werken samen
3 speakers : Wiemer Snijders , Karen Nelson Field & Mark Ritson
You can download the presentations
UMA Benchmark Media Investments HY 20222022 Benchmarks
UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June
UMA Get together #tousensemble 20222022 Info UMA
UMA Get Together #tousensemble ; In this magazine we explain our engagement for a more sustainable marketing sector. Together with ACC & UBA, UMA publishes the Guide to D&I, the CommToZero platform.
UMA Ranking 20202021 Info UMA
UMA publishes the report of the annus horribilis 2020: the total turnover drops by 11.2%. Mindshare (+9%) takes over the leading position in the UMA Ranking from Space.
UMA FORECAST OF SPENDINGS 20212021 Market Research
Bernard Cools, chairman of the UMA Commission Expertise, presents an overview of predictions of Ad spendings in 2021 of UMA members, and WARC figures. The Document is an article by Mediaspecs