UMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2025

The central message of the UMA Get Together was clear: focus, consistency and evidence-based strategies will drive the future of media and marketing.

The AMMA 2025 nominated dossiers in 6 categories were presented briefly on stage at the UMA Get Together Best Media Campaigns

Pitch Guidelines to reduce inefficiencies, elevate professionalism and foster more sustainable client-Guidelines for Agency Pitches. Recommandations for a transparent, responsible and fair procedure.

UMA & UBA calculated the shares of the different mediatypes in Belgium and the proportions of the investments in local media vs intenational platforms (TY 2024)

For the second consecutive year, the United Media Agencies (UMA) has conducted a study on the total time spent by media agency teams on media pitches.