UMA, together with the agencies AdSomeNoise, blue2purple and Pivott, calculated the market shares of the digital channels in the Belgian Media Investments during first semester 2020.

Read all about the dabates and the presentations of the UMA Webinar in the article of the Mediaspecs Newsletter

The overal UMA turnover shows a slight increase (+0.79%). Wavemaker shows the largest absolute and proportional increase in turnover (+51%)

Vision on the Future of Media Agencies.

The total yearly turnover of the UMA members remains stable : -0,96%
UMA agencies represent together 864 FTE jobs (+4% vs 2017)

Press release by UBA, ACC and UMA