Pitch Guidelines UBA ACC UMA

ACC, UBA and UMA jointly launch Pitch Guidelines to reduce inefficiencies, elevate professionalism and foster more sustainable client-agency partnerships in the Belgian communication industry. 

UBA, ACC, and UMA introduced a new Pitch Charter for all communication disciplines: advertising, content, digital, events, influencer marketing, public relations and media planning and buying. It promotes transparent, responsible, and fair pitches with a clear set of steps to be followed by clients and by agencies.

The document you can download below contains recommandations, do’s & dont’s,  regarding the most efficient approaches and respectful process to conduct a selection of an advertising or a media agency.