Programme: 09h00 Reception with Coffee 09h45 Presentations Introduction by Moderator Bart De Pauw (GroupM) * UMA Wrap-up & Visions by Hugues Rey, Chairman of UMA * The wrong and the real of it; Grace Kite (Magic Numbers) * Attention & Efficiency – an advertiser point of view; José Fernandez (D'Ieteren) & Bruno Liesse (Polaris) *
Discover the latest trends, technologies and strategies in the digital world, and learn from the industry’s top thought leaders and innovators. Whether you’re looking to generate new business leads, stay ahead of the curve, or connect with like-minded professionals, Digital First has everything you need to succeed in the digital age.
Discover the evolution of audience measurement, the new vision of CIM with topics such as Radio streaming monitor, Out-of-home renewal, Belgian publishing survey, Tova and special focus on digital audience measurement.
SOCIAL MEDIA STRATEGIES FOR BUSINESS GROWTH: Discover the challenges and opportunities that will shape the social media landscape in 2024 and what we should keep in mind from 2023. Be inspired by speakers from renowned companies who will share their experiences.
The UBA Xmas Lunch is the unmissable event in the communication sector in Belgium, where advertisers, media and advertising agencies meet during a fun networking moment and a festive lunch.
During this gathering we look ahead at trends, expectations, challenges and opportunities, with well-known leaders from our market.
Which Belgian research, innovation or development deserves an AMMA?
All submitted applications in the AMMA categories Media Research of the Year & Innovation & Development of the Year will be presented to the public and the AMMA jury. This gives an interesting overview, where you also have the opportunity to participate in the judging process.