Programme:

09h00 Reception with Coffee
09h45 Presentations
Introduction by Moderator Bart De Pauw (GroupM)
* UMA Wrap-up & Visions by Hugues Rey, Chairman of UMA
* The wrong and the real of it; Grace Kite (Magic Numbers)
* Attention & Efficiency – an advertiser point of view; José Fernandez (D’Ieteren) & Bruno Liesse (Polaris)
* Marketing Effectiveness; Mark Ritson (Marketing Week)
* The Future of Advertising – the Belgian case; Vincent Fosty (Deloitte)

11h45 Networking moments at lunch buffets
14h30 End of the UMA Get Together

More about the speakers on the website of UBA