In this afternoon session, we'll bring you up to date with essential information on audience measurement, specifically tailored to your role in the media industry.
JOURNEYING THROUGH THE REALM OF SOCIAL MEDIA ; UNLOCKING THE SOCIAL MEDIA MATRIX: INSIGHTS AND INNOVATIONS . This edition promises to be a captivating exploration of creativity, innovation and new trends. Against the backdrop of an ever-changing digital terrain, attendees will embark on a journey to unravel the dynamic layers of Social Media's realm.
Prepare yourself and your team for an immersive experience featuring presentations from our experts. From delving into the impact of generative AI to the resurgence of longer content formats and passing by the reins of authenticity, the power of algorithms and the nuances of native product placement with our panel of influencers
