12h45   Doors

13h25   Welcome & Intro by François Chaudoir, Chairman UMA

13h45   UMA Wrap up 2019

13h55   Content is King                                       

• Koen Verwee, CEO, Mediahuis
• Xavier Huberland, Directeur Général Pôle Médias, Rtbf
• Kris Vervaet, CEO, DPG Media

15h10   COFFEE BREAK

15h50   Consumer is Queen

• Michel Van der Poorten, Cognitive Strategist, IBM
• Geoffrey La Rocca, Managing Director France & Belgium, Teads
• Benjamin Sekkai, Country Manager, Vectaury
• Wim Jansen, CEO Belgium, France & Israël, JCDecaux

17h00   Debate: How to influence the journey of the hyperconnected consumer?

• Yves De Voeght, Head of brands integrated communication, Coca-Cola
• José Fernandez, Chief Customer Experience Officer, d’Ieteren
• Wim Vermeulen, Managing Director, Dentsu Consulting

17h30   Conclusions of the day

• Naomi Osorio Galan, Account Manager, Universal Media
•  Matthias Langenaeker, Growht Strategist, Publicis Media

17h40   YMCE Data Driven

18h00   UMA Cocktail