Castles, Certainties and Surprises

What is the current status of the CIM audience studies?
What are the plans for the future? You can hear all about it from the chairmen of the CIM Committees.

We expect certainty from the CIM. And we expect continuous adaptation to the new realities. Can both be matched? And how can we map out the growing complexity (with certainty)? This field of tension will be addressed when we will go through the various CIM research processes: Watch, Listen, Read, OOH, Digital and CrossMedia.
And we end with a reflection by the CIM itself.