The fact that we live in a hyperdiverse society increases the importance of creating diverse and inclusive environments and marketing. Diversity is all around us. This can lead to challenges but more importantly, it should encourage you to work towards more inclusion. It will not only be good for the brand you are working for, but for society as a whole.
Inclusive marketing amplifies diverse voices, eliminates prejudice and has a positive impact on society. For your brand, this will result in positive feelings, which increases loyalty and strengthens your relationship with your target audience.
Paper by ACC, UBA & UMA