UMA publications
UMA Benchmark OOH Media Investments 2023
2024 BenchmarksThe UMA has compiled a Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.
UMA Ranking 2023
2024 Info UMAUMA Ranking 2023: the total turnover of the UMA members grows by 1,7%.
Mindshare takes over the top position in the UMA Ranking of Agencies.
UMA – UBA Benchmark Media Investments 2023
2024 BenchmarksUMA & UBA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - December 2023
Member publications
Space Newsletter
2020 Media ResearchThe Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.
Teenage Report
2020 Market ResearchWe have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Global mid-Year Forecast Report
2020 BenchmarksIn 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Press publications
Press Release : UMA Benchmark Media Investments HY 2023
2024 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2023
MM Interview Hugues Rey, Chairman UMA
2024 Info UMAHugues Rey (Havas Media) reiterates his advocacy for more intense collaboration as an absolute basic requirement to face the multiple crisis we are currently facing that presents diverse, complex chal
Press Release: UMA & UBA Benchmark Media Investments TY 2021
2022 BenchmarksUMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2021