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UMA publications

UMA/UBA Benchmark Media Investments TY 2022

2023 Benchmarks

UMA & UBA Benchmark Media Investments: In 2022, Digital channels account for 35.1% of advertising expenditure in Belgium. 22% of the Digital investments went to international players.

UMA Benchmark OOH Media Investments 2022

2023 Benchmarks

For the first time in the Belgian Media Market, UMA in collaboration with the member agencies specialized in OOH Media, calculated the total media investments in OOH Media.

UMA Ranking 2022

2023 Info UMA

UMA Ranking 2022: the total turnover of the UMA members remains (+1%) above €1,2 billion.

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Member publications

Space Newsletter

2020 Media Research

The Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.

Teenage Report

2020 Market Research

We have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.

Global mid-Year Forecast Report

2020 Benchmarks

In 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.

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Press publications

Press Release: UMA & UBA Benchmark Media Investments TY 2021

2022 Benchmarks

UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2021

Press Release: The path to strong communication passes through good collaboration & knowledge sharing

2022 Info UMA

In his vision statement, UMA president Hugues Rey made it clear that inspiration based on Best Practices and knowledge sharing are the best ways to move forward together towards common goals.

Benchmark Digital Media Investments Y 2020

2021 Benchmarks

UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020

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