UMA publications
UMA Ranking 2025
2026 Info UMAUMA Ranking 2025: the total turnover of the UMA members is stable (-0,5%) and stays above 1.3 billion euros. WPP Media remains leader in the ranking of groups (UMA members).
UMA Benchmark OOH Media Investments 2025 : A fourth consecutive Year of double-digit Growth
2026 BenchmarksUMA compiles every semester the Benchmark of OOH investments based on net media spendings, with split between classic OOH formats and DOOH via direct bookings and via "programmatic buying.
UMA / UBA Benchmark Media Investments 2024
2025 BenchmarksUMA & UBA calculated the shares of the different mediatypes in Belgium and the proportions of the investments in local media vs intenational platforms (TY 2024)
Press publications
Press Release : UMA Benchmark Media Investments HY 2024
2025 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024
Press Release : The Winners of the YMCE Strategy Competition were awarded on the stage of the UMA Get Together
2025 AwardsUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024
MM Interview Hugues Rey, Chairman UMA
2024 Info UMAHugues Rey (Havas Media) reiterates his advocacy for more intense collaboration as an absolute basic requirement to face the multiple crisis we are currently facing that presents diverse, complex chal