UMA Ranking 20212022 Info UMA
UMA Ranking 2021: the total turnover of the UMA members grows by 15% to the pre-pandemic level.
With a market share of 27%, GroupM strengthens its leading position in the Ranking of Groups.
UMA/UBA Benchmark Media Investments TY 20212022 Benchmarks
UMA & UBA publish together a complete Report on the Media Investments in the Belgian market in 2021, including the Share of Digital, the Share of the ‘direct’ Investments and offline Media.
UMA Get together 25/08/222022 Best Practices
Best practices in communicatie: UMA en UBA werken samen
3 speakers : Wiemer Snijders , Karen Nelson Field & Mark Ritson
You can download the presentations
Global mid-Year Forecast Report2020 Benchmarks
In 2020, we estimate that the global advertising economy will fall by 12%,. This is a sharp decline from the growth rate of 6.2% (2019) and returns the industry to slightly
higher than 2017 levels.
Space Newsletter2020 Media Research
The Awareness Tracker is an exclusive study from Space. The data offer insights about the links and interactions between brand awareness and recommendation.
Teenage Report2020 Market Research
We have identified seven personality archetypes within our study. These archetypes are not mutually exclusive,
meaning the average teenager can have multiple personas.
Press Release: UMA & UBA Benchmark Media Investments TY 20212022 Benchmarks
UMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2021
Press Release: The path to strong communication passes through good collaboration & knowledge sharing2022 Info UMA
In his vision statement, UMA president Hugues Rey made it clear that inspiration based on Best Practices and knowledge sharing are the best ways to move forward together towards common goals.
Benchmark Digital Media Investments Y 20202021 Benchmarks
UMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020