UMA publications
POSITION PAPER ON THE NEED FOR ANALYTIC COOKIES
2021 Best PracticesUMA, ACC, BAM, UBA and other trade unions collectively present their concerns about the way in which prior explicit consent has to be asked for the placing of Analytic Cookies in digital environments.
Benchmark Digital Media Investments TY 2020
2021 BenchmarksUMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period: Jan - Dec 2020
Benchmark Digital Media Investments HY 2021
2021 BenchmarksUMA, together with AdSomeNoise, blue2purple, Ogilvy Social.Lab & Pivott, calculated the SOV of 'Digital' in the total Media Investments in Belgium for 2021. Period: January - June 2021
BEST OF OOH
2020 Best PracticesThe Best Of OOH magazine reveals the most inspiring campaigns on Out Of Home Media in Belgium during the last months. The AMMA 2020 awarded several remarkable OOH campaigns.
Benchmark Digital Media Investments
2020 BenchmarksUMA calculated the SOV of Digital' in the total Media Investments in Belgium, reporting the market shares of the channels SEA, Display, Social, Video & 'Other Digital'. Period = Jan - Jun 2020
UMA Get together 2020
2020 Info UMAThe UMA Magazine 2020 shares the Visions on the Future of our Industry from the Presentations and the Debates of the UMA Get Together.