UMA publications
UMA / UBA Benchmark Media Investments 2024
2025 BenchmarksUMA & UBA calculated the shares of the different mediatypes in Belgium and the proportions of the investments in local media vs intenational platforms (TY 2024)
Pitch Guidelines UBA ACC UMA
2025 Best PracticesPitch Guidelines to reduce inefficiencies, elevate professionalism and foster more sustainable client-Guidelines for Agency Pitches. Recommandations for a transparent, responsible and fair procedure.
UMA Get Together Best Media Campaigns ; 14 May 2025
2025 Info UMAThe AMMA 2025 nominated dossiers in 6 categories were presented briefly on stage at the UMA Get Together Best Media Campaigns
Press publications
Press Release : UMA Benchmark Media Investments HY 2024
2025 BenchmarksUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024
Press Release : The Winners of the YMCE Strategy Competition were awarded on the stage of the UMA Get Together
2025 AwardsUMA calculated the SOV of 'Digital' in the total Media Investments in Belgium. Period: January - June 2024
MM Interview Hugues Rey, Chairman UMA
2024 Info UMAHugues Rey (Havas Media) reiterates his advocacy for more intense collaboration as an absolute basic requirement to face the multiple crisis we are currently facing that presents diverse, complex chal