The Path to strong Communication

August’s UMA Get Together is a collaboration between UBA and UMA. The crucial role of brand communication and the use of media in advertising will be highlighted by international experts sharing practical insights into what really works in media and marketing — and how to optimise your investments.

PROGRAMME:

09h00 Reception with Coffee

09h45 The Path to strong communication
Introduction by Moderators Danny Devriendt (IPG/Dynamic) & Bart De Pauw (RMB)
* UMA Wrap-up & Visions by François Chaudoir, VP of UMA
* Ruben Schreurs (Ebiquity) Beyond measurement: Building media effectiveness that drives business growth
* Deborah Gurofsky (Media Pulse) Hooked, Then Ghosted: The Era of the One-Night-Stand Brand
* Les Binet (Author & Consultant ) Go Big or Go Home: How small thinking is making marketing less effective
* Evolution of the local Media Expertise : takeaways from the B2B survey by Trustmedia
* Conclusions of the Session

12h15 Networking moments at lunch buffets

14h30 End of the UMA Get Together