August’s UMA Get Together is a collaboration between UBA and UMA. The crucial role of brand communication and the use of media in advertising will be highlighted by international experts sharing practical insights into what really works in media and marketing — and how to optimise your investments.
You can read more about the speakers : uba website

PROGRAMME:

09h00 Reception with Coffee

09h45 The Path to strong communication
Introduction by Moderator Bart De Pauw (WPP Media)
* UMA Wrap-up & Visions by François Chaudoir, VP of UMA
* The Effectiveness System by Mats Rönne, Media Effectiveness Strategist (Sweden)
* Does consistency drive advertising quality, brand and business effects? by Andrew Tindall, System1 (UK)
* Being better investors, evidence-based approach to effectiveness by Prof. Magda Nenycz-Thiel from the Ehrenberg-Bass Institute (Australia)
* Added value from local Media Expertise : takeaways from the B2B survey by Trustmedia
* Panel Discussion: “How can we do better in terms of services to advertisers?” moderated by François Chaudoir (Space) with Suzanne Stroobants (WPPMedia), Margaux Marien (OmnicomMediaGroup) & Laurent Massart (dentsu)

12h15 Networking moments at lunch buffets

14h30 End of the UMA Get Together