Programme

09:15 Attention 2.0 (Nicolas Watson, Director, Ipsos Mori UK)
What is the reality of (digital) attention and how can you apply simple tips to earn the interest of your audience and to land your brand messages.

09:40 Re-evaluating Media (Morag Blazey, Managing Principal, Ebiquity UK)
What are the qualities required from an advertising medium to deliver a campaign that grows a brand ? What is the evidence that reveals the true worth of media?

10:10 Cannes Media Lions (Frederik Braem, Director Creative Services, Brightfish)
Het festival van Cannes brengt jaarlijks het beste van de hele wereld bij elkaar. Wat waren de gedenkwaardige cases in de Media Lions competitie?

11:00 Belgium under the influence (Geoffrey Moulart, Head of Strategy, Isobar Belgium)
Chapter 1 of this survey about Influencer Marketing. The goal : to understand the impact of influencers on the general public, and its perception of the touchpoint.

11:25  Privacy. Now that we have GDPR, what’s next? (Matthias Matthiesen, Director, Privacy & Public Policy, IAB Europe)
On May 25, the new European law on data protection went live. Was it a landmark? In the meantime regulations on e-privacy are in the pipeline and they also will have an impact on the advertising ecosystem. What can we expect?

12:00 These bots are made for talking (Dennis Peeters, Manager, The House of Marketing)
What we learned after 18 months of making bots, practical cases and best practices.