AMMA 2021 – MEDIA RESILIENCE OF THE YEAR
The “Media Resilience Award” is a special award for the most effective and impactful initiatives from the media (media brand or media sales house) to help Belgian society (citizens, healthcare sector or local businesses) cope with the Covid 19 pandemic during the year 2020.
The impact and success of the initiatives will be evaluated according to the following criteria:
- To what extent is this initiative designed to support society and not primarily media sales results.
- Creativity of the concept or creative use of the media.
- Efficiency: how did this initiative achieve its objectives