AMMA 2021 – BEST USE OF NATIVE & CONTENT
This prize rewards a strategy and its execution which used channels of content distribution in a remarkable and successful way.
The dossier must contain and demonstrate the following criteria:
- planning the distribution of content on platforms
- the adequacy of the choice of channels with the target and the values within the brand strategy
- the extent of the amplification of contacts (buzz, shares, comments, etc.)