UMA Ranking 2024
Ranking 2024 per Agency
|
Rank |
Company |
Billing |
Evol. Ind. |
% of total |
Evol. % |
Rank |
Rank |
Groups |
||
|
2024 |
|
2024 |
2023 |
24/23 |
2024 |
2023 |
24/23 |
2023 |
2022 |
|
|
1 |
Mindshare |
186.367.787 |
150.114.321 |
124 |
14,2 |
11,9 |
120 |
1 |
3 |
GroupM |
|
2 |
Space |
139.796.568 |
140.854.510 |
99 |
10,7 |
11,1 |
96 |
2 |
1 |
– |
|
3 |
EssenceMediacom |
119.633.181 |
100.268.319 |
119 |
9,1 |
7,9 |
115 |
5 |
7 |
GroupM |
|
4 |
Initiative |
118.024.544 |
129.157.238 |
91 |
9,0 |
10,2 |
88 |
3 |
2 |
Mediabrands |
|
5 |
Publicis Groupe |
114.286.693 |
128.555.261 |
89 |
8,7 |
10,2 |
86 |
4 |
4 |
– |
|
6 |
Wavemaker |
106.615.185 |
86.948.288 |
123 |
8,1 |
6,9 |
118 |
8 |
10 |
GroupM |
|
7 |
Havas Media |
93.669.534 |
97.128.356 |
96 |
7,2 |
7,7 |
93 |
6 |
6 |
– |
|
8 |
UM |
88.829.129 |
96.388.352 |
92 |
6,8 |
7,6 |
89 |
7 |
5 |
Mediabrands |
|
9 |
OMD |
75.687.906 |
80.752.993 |
94 |
5,8 |
6,4 |
91 |
9 |
9 |
OmnicomMediaGroup |
|
10 |
dentsu |
62.507.118 |
53.143.920 |
118 |
4,8 |
4,2 |
114 |
11 |
12 |
|
|
11 |
PHD Media |
61.454.960 |
59.671.854 |
103 |
4,7 |
4,7 |
99 |
10 |
8 |
OmnicomMediaGroup |
|
12 |
Zigt |
50.446.740 |
47.864.037 |
105 |
3,9 |
3,8 |
102 |
12 |
11 |
– |
|
13 |
Semetis |
42.420.133 |
46.239.101 |
92 |
3,2 |
3,7 |
89 |
13 |
14 |
OmnicomMediaGroup |
|
14 |
Mediaplus |
38.109.235 |
39.970.569 |
95 |
2,9 |
3,2 |
92 |
14 |
13 |
Serviceplan |
|
15 |
iO |
8.948.319 |
6.714.129 |
133 |
0,7 |
0,5 |
129 |
15 |
15 |
|
|
|
Total other |
2.416.891 |
889.370 |
272 |
0,2 |
0,1 |
263 |
|
|
|
|
|
Total |
1.309.213.923 |
1.264.660.618 |
103,5 |
100 |
100 |
100 |
100 |
|
|
Ranking UMA 2024 per group
|
Rank |
Group |
Billing |
Evol. Ind. |
% of total |
Evol. % |
Rank |
Rank |
Staff (FTE) |
||||
|
2024 |
|
2024 |
2023 |
24/23 |
2024 |
2023 |
24/23 |
2023 |
2022 |
2024 |
2023 |
Evol 24/23 |
|
1 |
GroupM |
412.616.152 |
337.330.928 |
122 |
31,5 |
26,7 |
118 |
1 |
1 |
281,1 |
253,0 |
111 |
|
2 |
Mediabrands |
206.913.836 |
225.608.668 |
92 |
15,8 |
17,8 |
89 |
2 |
2 |
167,0 |
170,0 |
98 |
|
3 |
OmnicomMediaGroup |
179.563.000 |
186.663.948 |
96 |
13,7 |
14,8 |
93 |
3 |
3 |
157,5 |
159,0 |
99 |
|
4 |
Space |
139.796.568 |
140.854.510 |
99 |
10,7 |
11,1 |
96 |
4 |
4 |
81,0 |
96,0 |
84 |
|
5 |
Publicis Groupe |
114.286.693 |
128.555.261 |
89 |
8,7 |
10,2 |
86 |
5 |
5 |
82,0 |
79,0 |
104 |
|
6 |
Havas Media |
93.669.534 |
97.128.356 |
96 |
7,2 |
7,7 |
93 |
6 |
6 |
58,0 |
60,0 |
97 |
|
7 |
dentsu |
62.507.118 |
53.143.920 |
118 |
4,8 |
4,2 |
114 |
7 |
8 |
42,0 |
38,0 |
111 |
|
8 |
Zigt |
50.446.740 |
47.864.037 |
105 |
3,9 |
3,8 |
102 |
8 |
7 |
51,0 |
21,0 |
243 |
|
9 |
Serviceplan |
38.109.235 |
39.970.569 |
95 |
2,9 |
3,2 |
92 |
9 |
9 |
35,0 |
33,0 |
106 |
|
10 |
iO |
8.948.319 |
6.714.129 |
133 |
0,7 |
0,5 |
129 |
10 |
10 |
30,0 |
33,0 |
91 |
|
|
Total other |
2.356.727 |
828.292 |
285 |
0,2 |
0,1 |
275 |
|
|
11,0 |
14,0 |
79 |
|
|
Total UMA |
1.309.213.923 |
1.264.662.619 |
103,5 |
100 |
100 |
|
|
|
996 |
956 |
104 |