Ranking 2018

Ranking UMA 2018 per Agency
Rank Company Billing Evol. Ind. % of total Evol. % Rank Rank Groups
2018 2018 2017 18/17 2018 2017 18/17 2017 2016
1 Space 194.944.282 186.983.887 104 17,1 16,2 105 1 1
2 Initiative 132.452.286 123.077.456 108 11,6 10,7 109 2 2 Mediabrands
3 Mindshare 105.713.784 107.236.458 99 9,3 9,3 100 5 6 GroupM
4 UM 89.965.146 84.672.658 106 7,9 7,4 107 7 8 Mediabrands
5 PublicisMedia 89.515.755 89.046.440 101 7,9 7,7 102 6 5
6 Havas Media 84.606.386 120.602.072 70 7,4 10,5 71 3 4
7 Carat 82.622.488 111.434.958 74 7,2 9,7 75 4 3 Dentsu Aegis Network
8 Maxus 72.368.497 38.242.125 189 6,3 3,3 191 12 11 GroupM
9 OMD 62.689.871 73.010.778 86 5,5 6,3 87 8 7 OmnicomMediaGroup
10 Vizeum 57.257.401 62.490.679 92 5,0 5,4 93 9 9 Dentsu Aegis Network
11 Wavemaker 42.143.408 50.646.520 83 3,7 4,4 84 10 10 GroupM
12 PHD 41.226.004 39.491.123 104 3,6 3,4 105 11 14 OmnicomMediaGroup
13 Semetis 29.541.172 23.715.707 125 2,6 2,1 126 13 12 OmnicomMediaGroup
14 Mediaplus 25.139.762 19.150.992 131 2,2 1,7 133 14 13 Serviceplan
15 Zigt 23.135.780 15.658.218 148 2,0 1,4 149 15 n.a
Total other 6.922.352 5.889.284 118 0,6 0,5 119
Total 1.140.244.373 1.151.349.353 99 100 100

 

Ranking UMA 2018 per Group
Rank Group Billing Evol. Ind. % of total Evol. % Rank Rank Staff (FTE)
2018 2018 2017 18/17 2018 2017 18/17 2017 2016 2018 2017 Evol 18/17
1 GroupM 228.253.988 200.158.134 114 907,9 1045,2 87 2 3 167,4 152,6 110
2 Mediabrands 222.954.697 213.103.589 105 886,9 1112,8 80 1 2 168,0 161,4 104
3 Space 194.944.282 186.983.887 104 775,4 976,4 79 4 4 105,2 97,3 108
4 Dentsu Aegis Network 164.402.765 195.599.632 84 654,0 1021,4 64 3 1 156,6 152,0 103
5 OmnicomMediaGroup 133.457.047 136.217.608 98 530,9 711,3 75 5 5 113,7 96,9 117
6 Publicis Media 89.515.755 89.046.440 101 356,1 465,0 77 7 7 52,5 69,7 75
7 Havas Media 84.606.386 120.602.072 70 336,5 629,7 53 6 6 61,0 65,0 94
8 Serviceplan 28.677.191 21.798.974 132 114,1 113,8 100 8 8 20,0 14,0 143
9 Zigt 23.135.780 15.658.218 148 92,0 81,8 113 9 n.a 8,0 8,0 100
Total other 6.922.352 5.889.284 118 27,5 30,8 90 12,0 12,0 100
Total UMA 1.176.870.243 1.185.057.838 99 4681 6188 864,3 829,0 104,3