UMA Ranking 2025
Ranking 2025 per Agency
|
Rank |
Company |
Billing |
Evol. Ind. |
% of total |
Evol. % |
Rank |
Rank |
Groups |
||
|
2025 |
|
2025 |
2024 |
25/24 |
2025 |
2024 |
25/24 |
2024 |
2023 |
|
|
1 |
Mindshare |
173.401.955 |
186.367.787 |
93 |
13,3 |
14,2 |
93 |
1 |
1 |
WPP Media |
|
2 |
Space |
130.766.872 |
139.796.568 |
94 |
10,0 |
10,7 |
94 |
2 |
2 |
– |
|
3 |
Wavemaker |
124.870.639 |
106.615.185 |
117 |
9,6 |
8,1 |
118 |
6 |
8 |
WPP Media |
|
4 |
EssenceMediacom |
123.769.936 |
119.633.181 |
103 |
9,5 |
9,1 |
104 |
3 |
5 |
WPP Media |
|
5 |
Publicis Groupe |
123.635.035 |
114.286.693 |
108 |
9,5 |
8,7 |
109 |
5 |
4 |
– |
|
6 |
Initiative |
117.553.159 |
118.024.544 |
100 |
9,0 |
9,0 |
100 |
4 |
2 |
Mediabrands |
|
7 |
UM |
92.321.436 |
88.829.129 |
104 |
7,1 |
6,8 |
104 |
8 |
7 |
Mediabrands |
|
8 |
Havas Media |
90.499.608 |
93.669.534 |
97 |
6,9 |
7,2 |
97 |
7 |
6 |
– |
|
9 |
OMD |
75.526.699 |
75.687.906 |
100 |
5,8 |
5,8 |
100 |
9 |
9 |
Omnicom Media Group |
|
10 |
dentsu |
58.160.018 |
62.507.118 |
93 |
4,5 |
4,8 |
93 |
10 |
11 |
|
|
11 |
Zigt |
58.151.956 |
50.446.740 |
115 |
4,5 |
3,9 |
116 |
12 |
12 |
– |
|
12 |
PHD Media |
51.386.173 |
61.454.960 |
84 |
3,9 |
4,7 |
84 |
11 |
10 |
Omnicom Media Group |
|
13 |
Semetis |
40.550.822 |
42.420.133 |
96 |
3,1 |
3,2 |
96 |
13 |
13 |
Omnicom Media Group |
|
14 |
Mediaplus |
32.213.468 |
38.109.235 |
85 |
2,5 |
2,9 |
85 |
14 |
14 |
Serviceplan |
|
15 |
iO |
8.196.502 |
8.948.319 |
92 |
0,6 |
0,7 |
92 |
15 |
15 |
|
|
|
Total other |
1.999.330 |
2.416.891 |
83 |
0,2 |
0,2 |
83 |
|
|
|
|
|
Total |
1.303.003.608 |
1.309.213.923 |
99,5 |
100 |
100 |
100 |
100 |
|
|
Ranking UMA 2025 per group
|
Rank |
Group |
Billing |
Evol. Ind. |
% of total |
Evol. % |
Rank |
Rank |
Staff (FTE) |
||||
|
2025 |
|
2025 |
2024 |
25/24 |
2025 |
2024 |
25/24 |
2024 |
2023 |
2025 |
2024 |
Evol 25/24 |
|
1 |
WPP Media |
422.042.530 |
412.616.152 |
102 |
32,4 |
31,5 |
103 |
1 |
1 |
280,3 |
281,1 |
100 |
|
2 |
Mediabrands |
209.931.339 |
206.913.836 |
101 |
16,1 |
15,8 |
103 |
2 |
2 |
160,0 |
167,0 |
96 |
|
3 |
Omnicom Media Group |
167.463.694 |
179.563.000 |
93 |
12,9 |
13,7 |
94 |
3 |
3 |
159,2 |
157,5 |
101 |
|
4 |
Space |
130.766.872 |
139.796.568 |
94 |
10,0 |
10,7 |
94 |
4 |
4 |
79,0 |
81,0 |
98 |
|
5 |
Publicis Groupe |
123.635.035 |
114.286.693 |
108 |
9,5 |
8,7 |
109 |
5 |
5 |
91,0 |
82,0 |
111 |
|
6 |
Havas Media |
90.499.608 |
93.669.534 |
97 |
6,9 |
7,2 |
97 |
6 |
6 |
60,0 |
58,0 |
103 |
|
7 |
dentsu |
58.160.018 |
62.507.118 |
93 |
4,5 |
4,8 |
93 |
7 |
7 |
40,0 |
42,0 |
95 |
|
8 |
Zigt |
58.151.956 |
50.446.740 |
115 |
4,5 |
3,9 |
116 |
8 |
8 |
50,0 |
51,0 |
98 |
|
9 |
Serviceplan |
32.213.468 |
38.109.235 |
85 |
2,5 |
2,9 |
85 |
9 |
9 |
31,5 |
35,0 |
90 |
|
10 |
iO |
8.196.502 |
8.948.319 |
92 |
0,6 |
0,7 |
92 |
10 |
10 |
30,0 |
39,0 |
100 |
|
|
Total other |
1.942.586 |
2.356.727 |
82 |
0,1 |
0,2 |
83 |
|
|
14,0 |
11,0 |
127 |
|
|
Total UMA |
1.303.003.608 |
1.309.213.923 |
99,5 |
100 |
100 |
|
|
|
995 |
996 |
100 |