UMA Ranking 2023
Ranking 2023 per Agency
|
Rank |
Company |
Billing |
Evol. Ind. |
% of total |
Evol. % |
Rank |
Rank |
Groups |
||
|
2023 |
|
2023 |
2022 |
23/22 |
2023 |
2022 |
23/22 |
2022 |
2021 |
|
|
1 |
Mindshare |
150.114.321 |
135.075.924 |
111 |
12,1 |
11,1 |
109 |
3 |
2 |
GroupM |
|
2 |
Space |
140.854.510 |
155.258.830 |
91 |
11,4 |
12,8 |
89 |
1 |
1 |
– |
|
3 |
Initiative |
129.157.238 |
136.292.647 |
95 |
10,4 |
11,2 |
93 |
2 |
3 |
Mediabrands |
|
4 |
Publicis Groupe |
128.555.261 |
112.850.812 |
114 |
10,4 |
9,3 |
112 |
4 |
7 |
– |
|
5 |
EssenceMediacom |
100.268.319 |
93.447.167 |
107 |
8,1 |
7,7 |
106 |
7 |
5 |
GroupM |
|
6 |
Havas Media |
97.128.356 |
97.314.759 |
100 |
7,8 |
8,0 |
98 |
6 |
6 |
– |
|
7 |
UM |
96.388.352 |
98.961.421 |
97 |
7,8 |
8,1 |
96 |
5 |
4 |
Mediabrands |
|
8 |
Wavemaker |
86.948.288 |
66.414.505 |
131 |
7,0 |
5,5 |
129 |
10 |
8 |
GroupM |
|
9 |
OMD |
80.752.993 |
78.436.754 |
103 |
6,5 |
6,4 |
101 |
9 |
11 |
OmnicomMediaGroup |
|
10 |
PHD Media |
59.671.854 |
86.474.222 |
69 |
4,8 |
7,1 |
68 |
8 |
10 |
OmnicomMediaGroup |
|
11 |
dentsu |
53.143.920 |
39.062.020 |
136 |
4,3 |
3,2 |
134 |
12 |
9 |
|
|
12 |
Zigt |
47.864.037 |
48.565.918 |
99 |
3,9 |
4,0 |
97 |
11 |
12 |
– |
|
13 |
Mediaplus |
39.970.569 |
31.257.978 |
128 |
3,2 |
2,6 |
126 |
13 |
13 |
Serviceplan |
|
14 |
Semetis |
19.183.681 |
26.164.955 |
73 |
1,6 |
2,1 |
72 |
14 |
|
OmnicomMediaGroup |
|
15 |
iO |
6.714.129 |
7.283.929 |
92 |
0,5 |
0,6 |
91 |
15 |
|
|
|
|
Total other |
889.370 |
4.628.341 |
19 |
0,1 |
0,4 |
19 |
|
|
|
|
|
Total |
1.237.605.198 |
1.217.490.182 |
101,7 |
100 |
100 |
100 |
100 |
|
|
Ranking UMA 2023 per group
|
Rank |
Group |
Billing |
Evol. Ind. |
% of total |
Evol. % |
Rank |
Rank |
Staff (FTE) |
||||
|
2023 |
|
2023 |
2022 |
23/22 |
2023 |
2022 |
23/22 |
2022 |
2021 |
2023 |
2022 |
Evol 23/22 |
|
1 |
GroupM |
337.330.928 |
296.773.447 |
114 |
27,3 |
24,4 |
112 |
1 |
1 |
253,0 |
232,8 |
109 |
|
2 |
Mediabrands |
225.608.668 |
235.359.205 |
96 |
18,2 |
19,3 |
94 |
2 |
2 |
170,0 |
174,0 |
98 |
|
3 |
OmnicomMediaGroup |
159.608.527 |
191.075.932 |
84 |
12,9 |
15,7 |
82 |
3 |
4 |
159,0 |
155,4 |
102 |
|
4 |
Space |
140.854.510 |
155.258.830 |
91 |
11,4 |
12,8 |
89 |
4 |
3 |
96,0 |
99,6 |
96 |
|
5 |
Publicis Groupe |
128.555.261 |
112.850.812 |
114 |
10,4 |
9,3 |
112 |
5 |
6 |
79,0 |
67,0 |
118 |
|
6 |
Havas Media |
97.128.356 |
97.314.759 |
100 |
7,8 |
8,0 |
98 |
6 |
5 |
60,0 |
63,0 |
95 |
|
7 |
dentsu |
53.143.920 |
39.062.020 |
136 |
4,3 |
3,2 |
134 |
8 |
7 |
38,0 |
30,0 |
127 |
|
8 |
Zigt |
47.864.037 |
48.565.918 |
99 |
3,9 |
4,0 |
97 |
7 |
8 |
21,0 |
23,0 |
91 |
|
9 |
Serviceplan |
39.970.569 |
31.257.978 |
128 |
3,2 |
2,6 |
126 |
9 |
9 |
33,0 |
37,0 |
89 |
|
10 |
iO |
6.714.129 |
7.283.929 |
92 |
0,5 |
0,6 |
91 |
10 |
|
33,0 |
25,0 |
n.a. |
|
|
Total other |
828.292 |
2.792.490 |
30 |
0,1 |
0,2 |
29 |
|
|
14,0 |
11,9 |
118 |
|
|
Total UMA |
1.237.607.198 |
1.217.595.321 |
102 |
100 |
100 |
|
|
|
956 |
919 |
104 |